Marketing Strategy Manager/Associate

Andersen Tax Mclean , VA 22107

Posted 11 months ago

Overview

Best-in-class service, stewardship, independence, seamlessness, and transparency these are the five core values that define the talented professionals at Andersen Tax. We are committed to hiring highly motivated individuals who desire to enhance their career and make a distinct impact. Andersen Tax is one of the largest independent tax firms in the United States, providing a wide range of tax, valuation, financial advisory, and related consulting services to individuals, commercial clients, and alternative investment funds. Andersen Tax is the founding member of Andersen Global, an international association of legally separate, independent member firms with over 3,500 professionals worldwide. In the U.S., Andersen Tax has more than 1,000 personnel located in 19 cities across the country. Our team of top advisors has extensive backgrounds in international accounting firms, law firms, IRS, and state taxing authorities. We demonstrate our commitment to our people through programs like our Women's, Veterans', and Diversity initiatives, which allow us to maintain both a positive and supportive work environment. We aim to be the benchmark for quality in our industry and serve as the standard by which other firms are measured.

At Andersen Tax, we offer a rewarding career path for exceptional and motivated individuals. From the moment your employment begins, you will be exposed to a wide variety of projects that will give you the opportunity to stand out and make a difference. Additionally, due to our favorable Managing Director to Associate ratio, you will receive significant hands-on mentoring from our senior professionals who are invested in your growth and development. We foster an environment based on learning and allow our employees to grow through hands-on work experience, participation in local office and national training programs, and strong mentoring relationships. Through our sustained growth and best-in-class service, we can offer substantial long-term career opportunities and the tools you need to become an emerging leader. If you want to be a part of a growing and exciting organization, then consider your opportunities with Andersen Tax a name from the past, a firm for the future.

Please view our website at www.andersentax.com for additional information on Andersen Tax.

Andersen Tax offers competitive salaries and a comprehensive benefits package including medical, dental, vision, retirement programs, flexible spending accounts, tuition reimbursement, professional accreditation assistance, and other employee incentives.

Description

Andersen Tax is looking for a tenacious, detail-oriented Marketing Strategy Manager/Associate who can coordinate, track and manage local marketing and business development activities in support of the firm's national strategies and business objectives.

The ideal candidate has 3-6 years of experience in a project management, marketing or business development strategy position in which he/she had sole responsibility for the development and management of a go-to-market program. This role does not have supervisory responsibility or support staff.

The Marketing Strategy Manager/Associate will assist in the development and implementation of a full range of activities in support of the firm's business development strategies and objectives. He/She will be a member of the national marketing team focusing on delivering and supporting local marketing and business development programs. This position will report to the Firmwide/National Marketing Director and the local Office Managing Director.

Responsibilities:

  • Execute implementation of the national marketing, business development & sales strategy on local level. Measure the success of the local office marketing programs against defined business goals.

  • Foster local business development activities including coordinating internal business development meetings/activity, managing external events, and enhancing the market activity of service line practitioners.

  • Work closely with local office management in their business development activities.

  • Track and analyze local marketing and business development efforts. Design and execute strategies to ensure appropriate follow-up with marketing initiatives.

  • Monitor market development and perform data analysis research to identify opportunities within specific client segments - includes producing segmented targeting lists, lead development research and client data analysis.

  • Work closely with other members of the marketing team to facilitate information sharing and ensure seamless execution of business and service line processes.

  • Provide recommendations and establish best practice strategies for business development activities locally and nationally.

Knowledge and Skill Requirements

  • 3-6 years of project management/marketing experience, preferably in professional services;

  • Bachelor's degree in marketing or communications or a related field;

  • Strategic and tactical marketing experience, including marketing planning and execution and project management;

  • Experience in writing and editing marketing materials as well as creating and working with spreadsheets, graphs and database management;

  • Expertise in MS Office suite (Excel, Word, PowerPoint, Outlook)

  • Self-motivated, results oriented, detail oriented, and proactive;

  • Very strong attention to detail and effective project management skills;

  • Exceptional organizational skills and ability to prioritize numerous tasks and complete them to high standards under time constraints;

  • Demonstrated expertise in working with various key stakeholders, leveraging flexibility and superior decision making;

  • Excellent verbal and interpersonal skills. Must be able to interact and communicate with individuals at all levels, especially senior management;

  • Excellent writing skills and experience developing internal communications to enhance business development efforts;

  • Functions autonomously with a sense of urgency;

  • Comfortable with ambiguity and able to multi-task, prioritize workload and meet deadlines;

  • Ability to handle confidential information and sensitive situations in a reliable manner.

Applicants must be currently authorized to work in the United States on a full-time basis.

Andersen Tax welcomes and encourages workforce diversity. We are an equal opportunity employer. Applicants and employees are considered for positions and are evaluated without regard to race, color, national origin, ancestry, religion, sexual orientation (including gender identity and gender expression), mental disability, physical disability, sex/gender (including pregnancy, childbirth, and related medical conditions), age, marital status, military status, veteran status, genetic information, or any other characteristic protected by federal, state or local laws or regulations. All qualified


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Marketing Strategy Manager/Associate

Andersen Tax