Marketing Strategy Lead

Position Summary

The Marketing Strategy Lead is responsible for modeling the Compassus values of Compassion, Integrity, Excellence, Teamwork, and Innovation and for promoting the Compassus philosophy, using the 6 Pillars of Success as the foundation. S/he is responsible for upholding the Code of Ethical Conduct and for promoting positive working relationships within the company, among all departments, and all external stakeholders. The Marketing Strategy Lead develops and executes service line strategies in alignment with the organization's business objectives. S/he also oversees the workflow intake process, uses judgment to identify appropriate next-best actions, ensures marketing projects are completed effectively and efficiently, and adheres to department guidelines.

Position Specific Responsibilities

• Develops initiative planning proposals, which include defined strategy, project approach, tactical outline and key performance indicators to support the business objectives.

• Tracks and measures initiatives' progress towards goals. Utilizes consistent processes to track and measure performance.

• Determines appropriate reporting metrics to clearly articulate successes to key stakeholders.

• Serves as advisor and thought leader to internal business units on marketing strategy, business impact and opportunity identification and assessment.

• Supports enterprise priorities by developing insights-driven and audience-focused marketing initiatives.

• Develops and manages scalable tools & resources, application of research and insights, and reporting and ongoing optimizations to facilitate development and execution of high impact, scalable marketing strategies.

• Oversees intake process for the department's project management system and take next best action with large-scale systems thinking, advanced business acumen and inherently collaborative personality.

• Performs other duties as assigned.

Education and/or Experience

• Bachelor's degree in Marketing or related field required.

• Master's degree preferred.

• Five (5)+ years of relevant work experience.

• Experience with and/or knowledge of the healthcare industry and home-based care preferred.

• Experience in Project Management and strong attention to detail preferred.

Skills

• Mathematical Skills: Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percentage.

• Language Skills: Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from leaders, team members, investors, and external parties. Strong written and verbal communications.

• Other Skills and Abilities: Ability to understand, read, write, and speak English. Articulates and embraces integrated healthcare at home philosophy.

Physical Demands and Work Environment: The demands of this role necessitate a team member to effectively perform essential functions. Adaptations can be made to accommodate team members with disabilities. Regular standing, walking, and manual dexterity are fundamental, along with the ability to lift and move objects up to 25 pounds. Visual acuity requirements include close and distance vision, color and peripheral vision, depth perception, and the ability to adjust focus. This description provides a general overview and may vary by role and department, capturing the nuanced demands and conditions inherent to positions in our organization.

At Compassus, including all Compassus affiliates, diversity, equity, and inclusion are fundamental to our Pillars of Success. We are committed to creating a fair work environment where our team members feel welcomed, highly valued, and respected. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.