Marketing Strategy Intern, Disney Institute, FL, Spring 2019

Disney Celebration , FL 34747

Posted 3 months ago

Job Description:

For over 30 years, Disney Institute has helped business professionals learn the Disney approach to customer experiencerooted in time-tested business insights on leadership, employee engagement and quality service that create a culture of excellence at Walt Disney parks and resorts. Whether it is individuals, teams or entire organizations, Disney Institute helps professionals around the world apply these business insights to improve their own customer experiences. Disney Institute offers ongoing professional development courses, annual Customer Experience Summits, private engagements for meeting and convention groups, and advisory services for entire organizations.

The Marketing Strategy Professional Intern will be a part of a dynamic team where they will support and will gain exposure to multiple marketing disciplines, including social media/content marketing, brand marketing and strategy, creative development, website development, project management, paid/digital media, CRM and reporting/analytics.

Please submit a writing sample of your choice that showcases your journalistic-style.

Employment Type

Temporary/Seasonal

Job Posting

  • Segment

Disney Parks & Resorts

Internship Program Subtype

Professional Internship

Additional Information

Materials Required:

  • Current and up to date college transcripts (official or unofficial)
  • Please upload your transcript while completing the online application
  • Please submit a writing sample of your choice that showcases your journalistic-style

To upload this documents:

  • Log into your dashboard

  • Click the second tab "Applications"

  • Select "Submitted Applications"

  • Click on the title of the position for which you would like to attach the transcript

  • Click the "Add Files" button

  • Under what do you want to add, select Transcript

  • Be sure your document is titled in this format: FirstName_LastName_Transcript

Internship Eligibility:

  • Must be enrolled in a college/university taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program OR must have graduated from a college/university within the past six (6) months OR currently participating in a Disney College Program or Disney Professional Internship

  • Must be at least 18 years of age

  • Must not have completed one year of continual employment on a Disney internship or program.

  • Must possess unrestricted work authorization

  • Must provide full work availability

  • Must provide own transportation to/from work

  • Current Active Disney cast members must meet Professional Internship transfer guidelines (for Walt Disney World cast members this is no more than four points and one reprimand in the last six months; for Disneyland cast members this is six months of consecutive service and a performance record clear of any disciplinary issues (warnings, suspensions, etc.) for at least six months)

Program Length: The approximate dates of this internship are January 2019 through June 2019. Candidates must be fully available to work full time any time including days, nights, weekends, and holidays for the duration of the internship.

Housing: A limited amount of company-sponsored housing is available on a first-come, first-serve basis.

Recommendation Print This Role Description: Strong candidates may be invited to complete a phone interview. We strongly encourage applicants to print a copy of this role description so they can refer to it in the event they are selected for a phone interview. Note that this role description will not be accessible once the posting is closed.

Primary Job Posting Category

Marketing and Promotions

Basic Qualifications

What You Bring to the Table:

  • Currently enrolled in (or recent graduate of) a college or university as an undergraduate or graduate student earning a degree/major in Journalism, Mass Communications, Public Relations, Marketing, Advertising, Business or similar

  • Previous internship or professional work experience in Journalism, Public Relations, Advertising, Social Media, Marketing, or similar

  • Demonstrated strong verbal, written communication and project-management skills, with a passion for attention to detail and accuracy

  • Proven demonstrated knowledge of Associated Press writing and editing style

  • Strong social media / digital knowledge with an understanding of emerging digital trends and technologies

  • A passion for writing and creativity, with a focus on journalistic-style storytelling

  • Strong analytical and critical-thinking skills, with the ability to problem-solve and proactively offer ideas and solutions

  • Strong partnering and relationship skills, with the ability to function effectively in a highly collaborative team environment

  • Proven self-starter with the ability to work independently and balance multiple priorities

  • Demonstrated proficiency with Apple operating systems

  • Demonstrated proficiency with Outlook, Word, Excel, PowerPoint

Job Posting

  • Primary Business

Walt Disney World Resort

Required Education

You are..

  • Currently enrolled in a college or university as an undergraduate or graduate student earning a graduate degree/major in Marketing, Journalism, Advertising, Mass Communications, MBA or similar

Preferred Qualifications

Nice to have...

  • Current or prior participation in the Disney College Program, current or prior Cast Member and/or working knowledge of Disneyland Resort or Walt Disney World Resort

  • Proficiency with Adobe Creative Suite software (Photoshop, Acrobat, InDesign, Illustrator)

  • Previous reporting/writing experience with a student or professional publication in print, television or online media

Primary Location-Postal Code
34747

Job Description

For over 30 years, Disney Institute has helped business professionals learn the Disney approach to customer experiencerooted in time-tested business insights on leadership, employee engagement and quality service that create a culture of excellence at Walt Disney parks and resorts. Whether it is individuals, teams or entire organizations, Disney Institute helps professionals around the world apply these business insights to improve their own customer experiences. Disney Institute offers ongoing professional development courses, annual Customer Experience Summits, private engagements for meeting and convention groups, and advisory services for entire organizations.

The Marketing Strategy Professional Intern will be a part of a dynamic team where they will support and will gain exposure to multiple marketing disciplines, including social media/content marketing, brand marketing and strategy, creative development, website development, project management, paid/digital media, CRM and reporting/analytics.

Please submit a writing sample of your choice that showcases your journalistic-style.

Employment Type

Temporary/Seasonal

Additional Information

Materials Required:

  • Current and up to date college transcripts (official or unofficial)
  • Please upload your transcript while completing the online application
  • Please submit a writing sample of your choice that showcases your journalistic-style

To upload this documents:

  • Log into your dashboard

  • Click the second tab "Applications"

  • Select "Submitted Applications"

  • Click on the title of the position for which you would like to attach the transcript

  • Click the "Add Files" button

  • Under what do you want to add, select Transcript

  • Be sure your document is titled in this format: FirstName_LastName_Transcript

Internship Eligibility:

  • Must be enrolled in a college/university taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program OR must have graduated from a college/university within the past six (6) months OR currently participating in a Disney College Program or Disney Professional Internship

  • Must be at least 18 years of age

  • Must not have completed one year of continual employment on a Disney internship or program.

  • Must possess unrestricted work authorization

  • Must provide full work availability

  • Must provide own transportation to/from work

  • Current Active Disney cast members must meet Professional Internship transfer guidelines (for Walt Disney World cast members this is no more than four points and one reprimand in the last six months; for Disneyland cast members this is six months of consecutive service and a performance record clear of any disciplinary issues (warnings, suspensions, etc.) for at least six months)

Program Length: The approximate dates of this internship are January 2019 through June 2019. Candidates must be fully available to work full time any time including days, nights, weekends, and holidays for the duration of the internship.

Housing: A limited amount of company-sponsored housing is available on a first-come, first-serve basis.

Recommendation Print This Role Description: Strong candidates may be invited to complete a phone interview. We strongly encourage applicants to print a copy of this role description so they can refer to it in the event they are selected for a phone interview. Note that this role description will not be accessible once the posting is closed.

Basic Qualifications

What You Bring to the Table:

  • Currently enrolled in (or recent graduate of) a college or university as an undergraduate or graduate student earning a degree/major in Journalism, Mass Communications, Public Relations, Marketing, Advertising, Business or similar

  • Previous internship or professional work experience in Journalism, Public Relations, Advertising, Social Media, Marketing, or similar

  • Demonstrated strong verbal, written communication and project-management skills, with a passion for attention to detail and accuracy

  • Proven demonstrated knowledge of Associated Press writing and editing style

  • Strong social media / digital knowledge with an understanding of emerging digital trends and technologies

  • A passion for writing and creativity, with a focus on journalistic-style storytelling

  • Strong analytical and critical-thinking skills, with the ability to problem-solve and proactively offer ideas and solutions

  • Strong partnering and relationship skills, with the ability to function effectively in a highly collaborative team environment

  • Proven self-starter with the ability to work independently and balance multiple priorities

  • Demonstrated proficiency with Apple operating systems

  • Demonstrated proficiency with Outlook, Word, Excel, PowerPoint

Required Education

You are..

  • Currently enrolled in a college or university as an undergraduate or graduate student earning a graduate degree/major in Marketing, Journalism, Advertising, Mass Communications, MBA or similar

Preferred Qualifications

Nice to have...

  • Current or prior participation in the Disney College Program, current or prior Cast Member and/or working knowledge of Disneyland Resort or Walt Disney World Resort

  • Proficiency with Adobe Creative Suite software (Photoshop, Acrobat, InDesign, Illustrator)

  • Previous reporting/writing experience with a student or professional publication in print, television or online media

Responsibilities

A Day in the Life of a Marketing Strategy Intern...

  • Partner with various cross-functional teams to ensure that our presence across marketing, advertising and communication channels supports key Disney Institute business objectives

  • Assist in writing and editing blog posts, and creating content for social media posts, weekly editorial calendars and other external communications channels

  • Provide project-management and trafficking support for social media, external communications and content-marketing initiatives

  • Support the management and content development for Disney Institute social platforms, including Facebook, Instagram, Twitter, LinkedIn and the Disney Institute Blog

  • Track industry trends and social-media benchmarks

  • Analyze, review, and report on effectiveness of campaigns or media coverage to maximize results and help evolve marketing efforts

  • Support creative efforts, including online and offline collateral development, photo and video shoots

  • Special event support, assisting as needed with the development of brand elements and marketing tactics

  • Assist with special projects as needed and provide general administrative support

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