Marketing Strategist

Reporting to the Director of Marketing Strategy, the Marketing Strategist, is a strategic-thinker who can translate big-picture marketing vision to implementable operational and tactical plans. This individual is a dot-connector who must understand how all of our marketing efforts can work together to build our brand and advance goals. The Strategist partners with designated business/academic units and brings together channel owners, creative producers and communicators to bring marketing strategies from concept to completion. A modern marketer, this individual thinks in a holistic way and ensures channel teams are empowered and engaged in bringing their expertise to the table to co-create effective integrated marketing strategies. The Strategist partners with designated business/academic units to understand goals and objectives and to translate those into targeted marketing strategies. Regularly provides counsel to the Director of Marketing Strategy.

Qualifications

• Bachelor's degree required.

• Three (3) plus years of marketing strategy development experience.

• A track record of implementing major national omni-channel marketing campaigns which meet or exceeded stated measurable goals.

• Higher education experience a plus.

Job Specific Qualifications

• A big-picture thinker, able to connect dots across multiple campaigns to drive an enterprise-level approach to strategic marketing.

• Deep understanding/experience about brand expression & experience and knows how to bring a brand to life through strategic marketing campaigns.

• A team player. Works collaboratively with diverse groups inside & outside of the University. Experience working in a team-centric operation.

• Outstanding communication & organizational skills are necessary.

• This individual must work well with an exceptionally wide range of people including senior executives & administrative staff.

• Excellent management & organizational skills w/ good attention to detail & follow up, and a demonstrated ability in managing staff & teams.

• Must also have the ability to oversee/execute multiple projects simultaneously while working effectively under the pressure of last minute deadlines and changing priorities.

• Is proactive and takes initiative.

• Functions effectively, both independently and as a member of a team, with a willingness to assist with routine & last minute projects.

• Calm under pressure, manages stressful situations in a solution-oriented way w/ a positive attitude.

• Comfortable working irregular hours.

Responsibilities

• Works closely with business/academic unit teams and other schools/college marketing teams to ensure effective prioritization and planning annually.

• Makes sure resources are in place to partner with other units to build marketing plans that help them advance their strategic priorities.

• Collaborates with Marketing channel teams and project managers on the development of marketing plans and related materials.

• Helps team members trouble-shoot challenges.

• Works with team members on the management of annual integrated marketing campaigns inclusive of planning, launch, reporting and optimization phases.

• Partners with manager and schools/colleges/unit to map out annual strategic partnership opportunity plans and related goals.

• Provides counsel to Director of Marketing Strategy and collaborates on building best-in-class marketing operation.

• Stays up-to-date on industry trends.

• Other duties as assigned.

Physical Requirements

Not Applicable

Tools/Equipment

Not Applicable

Application Instructions

In addition to completing an online application, please attach a resume and cover letter.