Marketing Strategist

Nevada State University appreciates your interest in employment. To ensure your application process runs smoothly, we ask that you keep in mind the following when completing your application:

• The required documents are listed below on the posting. Your application may not be considered if you do not attach the required documents.

• Draft applications are saved automatically and can be accessed through your candidate home account. Completed applications must be submitted prior to the close of the recruitment. Once a recruitment has closed, applications will no longer be accepted.

• Please note, recruitment will close without notice when a hiring decision has been made.

If you need assistance or have questions regarding the application process, please contact the Human Resources department at (702) 992-2320 or apply@nevadastate.edu.

Job Description

Nevada State University invites applications for the position of Marketing Strategist. The Marketing Strategist is responsible for the development and implementation of marketing strategies to promote the master's degree in Nursing Leadership and specific academic degree programs. The Marketing Strategist will conduct extensive research to identify new marketing opportunities and utilize marketing tactics to attract and retain students enrolled in Nursing and other degree programs. The position will also collaborate with Admissions & Recruitment to convert leads and applications into concrete enrollment.

Diversity and Inclusion Statement:

Nevada State University, a four-year Minority Serving public institution with a statewide mission, is dedicated to excellence in teaching and learning and committed to the advancement of a diverse and largely under-served student population. Designated a Hispanic Serving (HSI) and Asian American Native American Pacific Islander Institution (AANAPI), Nevada State is a university where teaching and student support are valued above all else.

A majority of our students are first generation, racial/ethnic minorities, parents, and/or returning students, of which 45% are Hispanic, 12% are Asian/Pacific Islander, 11% are Black/African American, 25% are White, and 7% are multiracial.

We celebrate the storied backgrounds of our campus community. We operate with a shared commitment to represent and serve the diverse population of Nevada and to encourage the exchange of ideas that respects and honors the lived experiences of our students, staff, and faculty. We foster a culture of inclusive excellence so our members can live authentically, fully engage, and flourish. In order to strengthen the university and progress its mission, the university dedicates itself to intentional and ongoing reflection to meeting the evolving needs of Nevada State University, the surrounding communities, and the State of Nevada.

We seek applicants who are passionate about working with this promising student population and collaborating with faculty and staff across departments to make a lasting impact in developing our institution and our community.

We encourage you to highlight your background in fostering an inclusive campus culture and supporting the success of students who are historically underrepresented in higher education.

Primary Responsibilities:

• Conduct research to obtain marketing and recruitment data.

• Design, plan, and implement comprehensive marketing plans for degree programs.

• Work with the agency of record to develop strategies and marketing campaigns to attract students to the nursing master's degree and targeted academic degree programs.

• Make presentations to healthcare facilities and attend healthcare/nursing-related career fairs.

• Work closely with the School of Nursing to identify key stakeholders and opportunities to garner qualified leads.

• Nurture inquiry to application completion then coordinate hand-off to Admissions, Nursing, and academic advisor/coordinator.

• Develop events to highlight the new nursing master's degree and academic programs.

Required Qualifications:

• Bachelor's degree in Nursing, Communications, Marketing, Business, or related field.

• 2 years of experience.

• Demonstrated experience in strategic marketing, communications, and digital media.

• Excellent interpersonal and communication skills with the ability to work collaboratively with diverse audiences (i.e. leadership, faculty, staff, colleagues, industry representatives, alumni, and students).

• Experience with market research and data analysis and skilled at translating complex information into understandable communications for multiple audiences.

• Familiarity with effective recruitment strategies for higher education.

• Knowledge of methods for utilizing data analytics to effectively recruit specialized groups.

• Eligibility to work in the United States without sponsorship (Nevada State does not sponsor employment-related visas).

Please note: Applicants must meet the posted minimum qualifications at the time of application in order to be considered for the position.

Preferred Qualifications:

• Excellent computer skills with MS Office and Adobe Creative Suite.

• Strong understanding of content practices such as SEO, SMO, and PPC.

• Excellent project management skills with the ability to manage multiple projects simultaneously.

• Strong written and oral communication and presentation skills.

• Experience working with outside vendors and consultants, including the ability to set project milestones and keep internal and external team members on time and budget.

Salary & Benefits

Budgeted salary for this position is $60,000. Nevada State University offers excellent benefits, including 17.50% retirement match, 24 annual leave days, beginning balance of 30 sick leave days, 12 paid holidays, educational benefits, and three health insurance plans that can be supplemented with flexible spending accounts or health savings accounts.

This Posting is Open Until Filled

Qualified individuals are encouraged to apply immediately. Lists of eligible candidates will be established and hiring may occur early in the recruiting process. Recruitment will close without notice when a hiring decision has been made.

Special Instructions for Internal NSHE Applicants

Nevada State University employees or employees within the Nevada System of Higher Education (NSHE, UNLV, UNR, NSU, CSN, TMCC, WNC, GBC, or DRI) MUST use the "Browse Jobs" process within Workday to find and apply for jobs at Nevada State and other NSHE Institutions. Once you log into Workday, type "Browse Jobs" in the search box which will navigate to the internal job posting site.

If you complete an application outside of the internal application process, your application will be returned and you will have to reapply as an internal applicant which may delay your application.

Exempt

Yes

Full-Time Equivalent

100.0%

Required Attachment(s)

Please note, once you submit your application the only attachment(s) viewable to you will be the attachment(s) to the resume/CV section of the application. Any additional required attachment(s) to the cover letter, references, additional documents sections of the application, will not be viewable to you after you submit your application. All uploaded attachment(s) will be on the application for the committee to review. To request updates to attachments, prior to the committee review of applications, please contact the candidate helpdesk at apply@nevadastate.edu.

Please upload the following documents:

• Detailed resume listing relevant qualifications and experience;

• Cover Letter indicating why you are a good fit for the position and Nevada State University;

• Names and contact information of three references, at least one of whom can speak to your teaching ability (you will be notified before references are contacted).

Applications that do not include the required uploaded documents may not be considered.

Posting Close Date

Note to Applicant

Applicants should fully describe their qualifications and experience with specific reference to each of the minimum and preferred qualifications in their cover letter. The search committee will use this information during the initial review of application materials.

References will be contacted at the appropriate phase of the recruitment process.

This position may require a criminal background check to be conducted on the candidate(s) selected for hire.

As part of the hiring process, applicants for positions in the Nevada System of Higher Education may be required to demonstrate the ability to perform job-related tasks.

Nevada State University does not currently sponsor Visas, all applicants must be eligible to work in the United States without sponsorship.

Nevada State University