Marketing Strategist

Madwire Fort Collins , CO 80525

Posted 6 days ago

At Madwire, we believe that small businesses are the lifeblood of our economy. We believe that by helping small businesses grow we can profoundly change the world.

The high powered, fast-moving Marketing account management team is vital to our mission because they are responsible for customer success by way of strategy and implementation.

About This Position

Marketing Strategists are vital to Madwires mission because they are responsible for communicating directly with their clients to develop and facilitate digital marketing strategy focused on trackable progress toward each clients individual business goals. Communication is key as a Marketing Executive, as they become an integral part of their clients business, building long-term relationships by developing trust and demonstrating results. This role is 75% percent sales & project management, and 25% marketing and business strategy consulting. You are the quarterback for the 40-60 businesses that you work with and are expected to grow your book of business, retain accounts, and execute marketing on behalf of your book of business.

Additionally, while our team of experts will handle implementation of specific pieces of the strategic puzzle, the Marketing Executive must work with these internal Madwire teams to ensure a cohesive approach toward the overall strategy.

The key to success in this position is a combination of communication skills, organization, Marketing knowledge accumulation and experience (Knowledge + Experience = Confidence).

Our offices are located in Fort Collins, CO, and Austin, TX. This position can be in-office, remote* (in approved states), or a hybrid of the two.

Who You Are

  • You have at least 2 years of professional career experience.
  • You are motivated to get the job done and done excellently. Execution Excellence is our standard and our standard is non negotiable.
  • You are a passionate human: passionate about making a difference in the world, passionate about helping teammates succeed.
  • You are a winner. Even when the grind gets tough, you have a winning attitude and put forth maximum effort to get you through.
  • You are curious and ready to learn. Like the clients we represent, our teammates are entrepreneurs. The most successful Marketing Executives at Madwire are those willing to put in the time it takes to become an expert in small business digital marketing.
  • You comfortably navigate between tasks, business models, and marketing strategies to deliver the best results for an average of 40-60 different accounts.
  • You can organize, captain, and leverage a collaborative team of experts in different positions who all work together for the success of clients strategies.
  • You are competitive and motivated to control your own destiny.
  • You like sales.
  • You like being on the phone, or video conferencing with customers.
  • You see challenges as fun problems that you get to solve.
  • This career is extremely challenging, but very rewarding. The number one determining factor to success in this position and successive positions is GRIT. This will literally be the hardest job that you have ever had.

Requirements

What Youll Do

  • You will communicate frequently and effectively with both clients and teammates while balancing your daily workflow.
  • You will organize, communicate, and facilitate digital marketing strategy for each of your clients. This typically includes elements such as SEO, PPC, CRM, email marketing, video advertising, and more.
  • You will analyze marketing data to modify strategy when necessary while communicating changes to both clients and internal teams.
  • You will help clients execute best practices to maximize results from digital marketing strategy; this often includes elements of education and sales.
  • You will use platforms like Marketing 360, Google Ads, Google Analytics, Google Search Console, Bing Ads, Facebook, YouTube, LinkedIn, WordPress, Shopify, and more to effectively implement digital marketing strategies.

How Youll Make Money

Marketing Strategists earn a starting salary of $30,000 per year. Upon taking accounts they begin to earn commission. On average, new Marketing Executives pace $60,000 in their first year. That being said, the first three months are grueling and require both patience and foresight. It takes three months of actively training and building your book of business to ramp up. This timeline can be difficult for people to cope with and can cause unnecessary pressure if you are underprepared or overzealous.

*Salary is NOT negotiable.

Benefits

What are the opportunities for growth?

There are several opportunities for growth at Madwire.

  1. When it comes to our Marketing Strategists books, Madwire does not cap the financial opportunity. Assuming satisfactory performance is exhibited, Marketing Strategists are given a lot of independence to continue to take on new accounts. Growing their book of business essentially gives themselves a raise! Madwire also encourages Marketing Strategists to grow their books by growing their existing clients' accounts, which typically takes less overall work than onboarding brand new clients.
  2. Marketing Strategists who have been with the company for an extended period of time, who consistently demonstrate leadership on their teams and maintain high levels of performance can earn the opportunity to apply for the Senior Marketing Strategist position. This is a position in which individuals are expected to continue leading by example while encouraging and facilitating team performance.
  3. When new teams are built (based on company growth) high performing leaders may also become eligible to apply for a Director of Marketing position. This is a management position in which Directors provide ongoing education and support for team members while driving their team to hit both team and company goals.

How are the teams structured?

Marketing teams are led by a Director of Marketing (the manager), with direct support from at least one Senior Marketing Director (a tenured team captain on the team).
Marketing teams also consistently work with members of the following departments: Marketing Strategists, Project Managers, SEO Experts, Technical PPC Specialists, Social Media Managers, Platform Advisors, Reputation Managers, and Creative Designers.

What else makes the position notable?

Our hours are 7-4pm Monday through Friday. There is no travel, no weekend work, and accounts are assigned to you. We invest heavily in advertising and marketing to generate accounts and the same strategies you are using for customers are what we use to drive new business for ourselves. Work from home opportunities available.

Employee Health Benefits

Healthcare coverage with supplemental dental and vision plans. Eligibility to enter the plan is the first of the month following 2 months of employment.


401(k)

Eligibility to enter plan is first of the month following 60 days of employment.

Paid Time Off

  • 10 paid holidays per year
  • Unlimited vacation after 90 days of employment in your first year with the company
  • 5 sick days annually

Approved States*

We are currently hiring in the following states: AK, AR, CO, FL, GA, HI, ID, IA, KS, KY, LA, MD, MI, MS, MO, MT, NE, NJ, NC, ND, OH, OK, OR, PA, RI, SC, SD, TX, UT, VT, VA, WV, WI, WY. Please note that it may take up to 2 months to authorize work in some states. Please let the hiring manager know what state you live in so we can plan accordingly.

We Dont Discriminate

Madwire is an equal opportunity employer and complies with all applicable federal, state and local fair employment practice laws. Madwire strictly prohibits and does not tolerate discrimination against employees, applicants or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender (including gender nonconformity and status as a transgender or transsexual individual), age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable federal, state or local law. All Madwire employees, other workers and representatives are prohibited from engaging in unlawful discrimination. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits and termination of employment.

Madwire complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law. Consistent with those requirements, Madwire will reasonably accommodate qualified individuals with a disability, if such accommodation would allow the individual to perform the essential functions of the job, unless doing so would create an undue hardship.


Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

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Marketing Strategist

Madwire