About the Role:
The Marketing Strategist will be a part of Ludi's growing Marketing team and will work hand-in-hand with the Marketing VP to ensure projects get done on-time and within budget. The successful candidate for this role will also be responsible for handling correspondence with different consultants, partners and vendors to keep projects on-track and communication between all parties in-check. We are looking for someone who is motivated, an excellent and creative communicator (both written and verbal) and can adapt quickly to be a part of our fun, fast-paced company.
Works with Marketing VP to track and manage all email marketing campaigns, social media presence and other communication outreach in collaboration with internal departments.
Serves as a project manager for online marketing tactics, including Ludi webinars and CRM maintenance.
Manages all logistical tasks involved in conferences, sponsorships and speaking opportunities.
Creates, edits and schedules all new content for Ludi's platforms (blog, website, social media, etc.).
Supports Marketing VP in developing content for sales collateral (white papers, case studies, etc.).
Comfortable interviewing various stakeholders (including clients) to get key points of the story and expressing complex ideas into easy-to-understand marketing pieces.
Writes and edits content for other general writing tasks and editing support as needed, including business proposals and sales presentations.
Assists Marketing VP with media pitching and follow-up.
Maintain company's brand assets (style guide, etc.).
Desired Skills & Experience:
Bachelor's Degree in Marketing or Advertising
At least 4-5 years' marketing or communications experience
Experience with Microsoft Suite (especially PowerPoint), Adobe Photoshop or Adobe InDesign, marketing automation tools and CRMs; WordPress experience a plus
Strong attention to detail
Must be self-motivated and able to work independently
Exceptional verbal and written communication skills
Strong sense of ownership in any task assigned
Creative and strategic thinker
Comfortable working from home
Travel less than 10% annually