Marketing Strategist

Ludi Inc Nashville , TN 37201

Posted 2 months ago

About the Role:

The Marketing Strategist will be a part of Ludi's growing Marketing team and will work hand-in-hand with the Marketing VP to ensure projects get done on-time and within budget. The successful candidate for this role will also be responsible for handling correspondence with different consultants, partners and vendors to keep projects on-track and communication between all parties in-check. We are looking for someone who is motivated, an excellent and creative communicator (both written and verbal) and can adapt quickly to be a part of our fun, fast-paced company.

Responsibilities:

  • Works with Marketing VP to track and manage all email marketing campaigns, social media presence and other communication outreach in collaboration with internal departments.

  • Serves as a project manager for online marketing tactics, including Ludi webinars and CRM maintenance.

  • Manages all logistical tasks involved in conferences, sponsorships and speaking opportunities.

  • Creates, edits and schedules all new content for Ludi's platforms (blog, website, social media, etc.).

  • Supports Marketing VP in developing content for sales collateral (white papers, case studies, etc.).

  • Comfortable interviewing various stakeholders (including clients) to get key points of the story and expressing complex ideas into easy-to-understand marketing pieces.

  • Writes and edits content for other general writing tasks and editing support as needed, including business proposals and sales presentations.

  • Assists Marketing VP with media pitching and follow-up.

  • Maintain company's brand assets (style guide, etc.).

Desired Skills & Experience:

  • Bachelor's Degree in Marketing or Advertising

  • At least 4-5 years' marketing or communications experience

  • Experience with Microsoft Suite (especially PowerPoint), Adobe Photoshop or Adobe InDesign, marketing automation tools and CRMs; WordPress experience a plus

  • Strong attention to detail

  • Must be self-motivated and able to work independently

  • Exceptional verbal and written communication skills

  • Strong sense of ownership in any task assigned

  • Creative and strategic thinker

  • Comfortable working from home

  • Travel less than 10% annually

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Marketing Strategist

Ludi Inc