Marketing Specialist

Company Details

Berkley Human Services, a Berkley Company, is devoted to meeting the needs of Human Services Organizations. Our insurance policies are written through our Berkley affiliates, each of which is rated A+ (Superior) by A.M. Best Company with a Financial Category of XV.

We offer property and casualty coverages designed for the unique operational aspects of social service organizations. Our Human Services Program dates back to 1989, and has continuously evolved to meet the unique needs of the market we serve. We insure both nonprofit and for-profit social service organizations, such as child daycare, sheltered workshops, group homes, senior citizen centers, senior independent living, schools, counseling services, YMCAs, YWCAs, and Boys & Girls Clubs.

Responsibilities

Responsible for maintenance and continuous improvement of the Berkley Human Services marketing platform. Manage department projects, research and track sales data, maintain promotional materials inventory, plan/coordinate meetings and events and maintain databases. Create and manage marketing communication plan. Manage all contracting processes and implement continuous improvement.

• Manage and leverage Salesforce and associated applications.

• Use Adobe Suite to create in-house marketing materials.

• Create innovative marketing campaigns and present the recommendations to management.

• Write and edit promotional literature, newsletters, direct marketing and internet marketing projects. Must work effectively as part of the team to communicate, coordinate, and integrate marketing and apply best-in-class practices to all efforts.

• Provide practical marketing and communication expertise across all networks/channels/genres on both specific initiatives and a variety of ad-hoc projects. Provide Project Management as needed.

• Investigate the performance of a company's marketing campaigns and strategies through evaluating key performance metrics.

• Collaborate with various departments to come up with branding ideas, graphic designs, promotional materials and advertising copies.

• Discover effective marketing and promotional channels, to be used to relay product messages to customers.

• Provide continuous marketing support for existing agencies and programs. Manage communications internally and externally around such programs.

• Develop write, and communicate marketing plans, promotional recaps, briefs, project recommendations and presentations. Provide campaign analytics reports as required.

• Help develop training information to include videos, virtual classrooms, webinars, etc.

• Consult and assist other Berkley Operating Units with projects as needed. Provide Marketing best practices and expertise.

• Management of various internal platforms such as ETools.

• Monitor inventory of brochures and other printed materials, informing Marketing Manager of costs and usage.

• Maintain records of all buys and ads placed, both printed and media.

• Assist with other copywriting assignments as required.

Qualifications

• Proficient in SalesForce, Marketing Cloud/Exact Target applications.

• Knowledge of WordPress, including website content and SEO management.

• Proficient in Microsoft Office applications.

• Excellent oral and written communication skills.

• Ability to analyze sales data and develop recommendations.

• Excellent planning, organization and time management skills.

• Ability to interact effectively at all levels and across diverse cultures.

• Ability to be an effective team member.

• Strong customer services skills.

• Time management and eagerness to independently solve for solutions are critical to this role.

Education

• Bachelor's degree in marketing or related field; or equivalent work experience.

Additional Company Details

The Company is an equal employment opportunity employer We do not accept any unsolicited resumes from external recruiting agencies or firms. The company offers a competitive compensation plan and robust benefits package for full time regular employees. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. https://www.berkleyhumanservices.com/

Additional Requirements

Travel: Some limited travel may be required

Sponsorship Details

Sponsorship not Offered for this Role Responsibilities Responsible for maintenance and continuous improvement of the Berkley Human Services marketing platform. Manage department projects, research and track sales data, maintain promotional materials inventory, plan/coordinate meetings and events and maintain databases. Create and manage marketing communication plan. Manage all contracting processes and implement continuous improvement.

• Manage and leverage Salesforce and associated applications.

• Use Adobe Suite to create in-house marketing materials.

• Create innovative marketing campaigns and present the recommendations to management.

• Write and edit promotional literature, newsletters, direct marketing and internet marketing projects. Must work effectively as part of the team to communicate, coordinate, and integrate marketing and apply best-in-class practices to all efforts.

• Provide practical marketing and communication expertise across all networks/channels/genres on both specific initiatives and a variety of ad-hoc projects. Provide Project Management as needed.

• Investigate the performance of a company's marketing campaigns and strategies through evaluating key performance metrics.

• Collaborate with various departments to come up with branding ideas, graphic designs, promotional materials and advertising copies.

• Discover effective marketing and promotional channels, to be used to relay product messages to customers.

• Provide continuous marketing support for existing agencies and programs. Manage communications internally and externally around such programs.

• Develop write, and communicate marketing plans, promotional recaps, briefs, project recommendations and presentations. Provide campaign analytics reports as required.

• Help develop training information to include videos, virtual classrooms, webinars, etc.

• Consult and assist other Berkley Operating Units with projects as needed. Provide Marketing best practices and expertise.

• Management of various internal platforms such as ETools.

• Monitor inventory of brochures and other printed materials, informing Marketing Manager of costs and usage.

• Maintain records of all buys and ads placed, both printed and media.

• Assist with other copywriting assignments as required.