Marketing Specialist

The Hertz Corporation Bannockburn , IL 60015

Posted 3 months ago

General Responsibilities

Marketing Specialist

Donlen's philosophy is simple: We believe that employee satisfaction leads to customer satisfaction, resulting in continued success for Donlen and our clients. As such, we are committed to the satisfaction of our employees and work hard to ensure that each team member receives multiple opportunities for development.

We are currently seeking a talented Marketing Specialist, to join our Marketing Team, located in the northwest suburbs of Chicago, IL.

Are you an experienced, versatile Marketing Specialist who looks forward to new challenges? Is product marketing one of your strengths? Do you know how to develop strong value propositions regarding new and existing products and services? Do you understand the importance of clear, concise, and relevant language across a wide variety of mediums? Do you know how to develop and maintain engaging B2B marketing collateral? Have you written copy for and/or developed corporate brochures, presentations, case studies, eBooks, eBlasts, landing page content, direct mail campaigns, and other customer communications? Have you launched successful marketing campaigns against competitors? Do you have a working knowledge of Account-Based Marketing (ABM)? Do you know how to write language for a Request for Proposals (RFP) database? Do you know how to track product utilization metrics and other key marketing metrics? If you answered yes, that's great, but it's only the start!

Here are some other qualities that will make you the right candidate for this position. You must be able to work independently, managing projects from start to finish. You should know when to collaborate with the marketing team to achieve product launch goals. You must be deadline-driven, have strong project management skills, and be able to prioritize your projects to achieve success. You must be highly motivated and work quickly to understand the fleet leasing business. Last but not least, you must have exceptional verbal communication skills in order to work with senior leaders and product managers to gain their buy-in and support so that we can hit our business objectives.

Position priorities:

  • Working within the team and with other product owners to manage projects that result in compelling marketing materials and differentiate Donlen from its competitors to drive sales and support customer retention and growth

  • Write and develop collateral for print, online, and other interactive mediums, including sales brochures, PowerPoint presentations, newsletters, and direct mail

  • Write persuasive web content that differentiates our products and services

  • Develop unique value propositions for our products, segments, and offerings

  • Write external product communications and release external product marketing collateral to industry

  • Work with product managers to maintain a current library of product marketing content, brochures, PowerPoints etc.

  • Develop marketing campaigns targeting competitors to send to our key prospects

  • Analyze and measure campaign activity, create scorecards with key metrics, and make recommendations on how to improve the campaign process

  • Measure and gauge product penetration and measure product growth after a product launch

  • Articulate Donlen's value proposition effectively for our RFP database articles


Mandatory Requirements


  • B.A. in marketing, communications, public relations, journalism or English is preferred

  • Minimum 6 years of related experience

  • Marketing samples/portfolio required; a writing and editing assignment to be performed onsite will be given as a prerequisite for this position

  • Outstanding writing skills and ability to revise and edit material

  • Writing experience for different mediums including, but not limited to brochures, presentations, web, and newsletters (portfolio must reflect these different forms)

  • Deadline driven and extremely organized

  • Strong project management experience

  • RFP writing experience is desired

  • Ability to work collaboratively within the team and with business owners from concept to actual launch

  • Ability to handle several assignments simultaneously within a highly deadline-driven environment

  • Proficiency with Microsoft Word, Excel, PowerPoint

  • B2B marketing experience is a plus

  • Adobe Creative suite is a plus

  • Market research experience is a plus

  • WordPress or other Web CMS experience is a plus

  • Tracking marketing metrics is a plus

  • Other duties as assigned

EEO Statement

Donlen is a Drug-Free Workplace. All employment is contingent on successful completion of drug and background screening. Donlen is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, marital status or domestic partnership status, disability, protected veteran status or military status, genetic information, or any other category protected under applicable law. Donlen is committed to taking affirmative steps to promote the employment and advancement of minorities, women, persons with disabilities and protected veterans.

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Marketing Specialist

The Hertz Corporation