Marketing Specialist, Senior

Parametric Technology Corporation Boston , MA 02298

Posted 10 months ago

Marketing Specialist, Senior

Do you want to join a fast growing, dynamic marketing team? Do you want to ride the wave of innovation in the IoT? Are you intellectually curious and unafraid to try new things? Are you a product marketer who's intellectually curious and likes a fast-moving environment? Then we want you to come join PTC and ride the wave of innovation in IoT, industrial connectivity and Augmented Reality.

We are looking for an experienced Product Marketing leader to support our IoT Factory business unit. You will support our go-to-market strategy by working directly with the MFG IoT business, sales, and the broader marketing ecosystem. This is an exciting time to join PTC as we redefine the smart manufacturing market with advance industrial connectivity, Internet of Things (IO), Artificial Intelligence, Realtime visualization, AR and so much more!

PTC is looking for a Sr. Product Marketing Specialist to join this dynamic team. In this position you will work with the business unit to launch products, build engaging messaging, collateral and content, support events and customer visits, as well as communicate our story to internal and external audiences.

What you will do:

  • Support product launch planning and execution

  • Develop and deliver engaging messaging

  • Develop sales enablement content for direct and indirect sales forces, and our partner ecosystem

  • Map out the buying process, key roles that participate and relevant content for each stage

  • Develop and maintain buyer personas

  • Manage a budget

  • Support industry, partner and customer events

What we are looking for:

  • Independent contributor who can drive strategic initiatives

  • Excellent communicator with proven ability to simplify complex ideas in writing, presentations and speech

  • Strong project management skills with the ability to run multiple projects simultaneously

  • Highly motivated individual who thrives in a fast-paced environment

  • Demonstrated ability to create engaging content

  • Analytic skills with the ability to analyze and present qualitative and quantitative results

  • 3 - 6 years' product marketing experience

  • Technical/ product category experience and/or product management experience desirable

  • Experience with international marketing is a plus

Basic Qualifications:

  • Bachelor's degree in Marketing or Business or comparable education/experience
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Marketing Specialist, Senior

Parametric Technology Corporation