Marketing Specialist

Sage Publications Thousand Oaks , CA 91360

Posted 2 months ago

Overview

The Marketing Specialist will support Marketing Managers in the development and implementation of marketing plans and programs within specified budget and deadlines. The Marketing Specialist will manage a small product portfolio and will also serve as a lead on department projects.

In addition, the Marketing Specialist will execute email campaigns, advertisements, collateral, brochures, webinars, sales support needs, the website, and social media with minimal direction. The position requires a minimum 2 years marketing or other relevant job experience. This job requires excellent organization and planning skills, the ability to prioritize between multiple tasks, a strong proficiency in written and verbal communication, attention to detail and the aptitude for proactive action when needs arise.

Essential Job Functions & Responsibilities

The job functions include, but are not limited to, the following:

Development and Implementation of Marketing Plans

  • Support Marketing Managers' creation and implementation of strategic multi-channel sales and marketing plans as directed in a timely and responsive manner. Create marketing plans for assigned products with Marketing Manager guidance.

    Communicate with and support authors with flyers, scheduling calls, social media, etc. Conduct market research to identify key associations, publications, ad opportunities, etc. to support marketing planning. Complete ad hoc projects as identified by Marketing Managers. Help manage our associations, through creation of landing pages, tracking promo codes, and sending check requests as needed.

Campaigns, Website, Blog, and Social Media

  • Create digital ads, email campaigns, social media campaigns, and direct mail with guidance from the Marketing Manager. Track and report on campaign successes.

    Facilitate execution on changes to website Coordinate with editorial to create bundled products and update pricing. Write headlines and short form copy for campaigns as needed. Create landing pages as needed. Assist in monitoring social media accounts and ensure your team's social media initiatives are carried out appropriately.

Product, Market, and Process Knowledge

  • Continually develop Education product, market, and competitor knowledge through attending conferences, as well as through editorial, author, and customer communication. Serve as a lead on departmental projects, such as serving as liason with other departments on key initiatives. Attend biweekly content strategy meetings and advise on your products, with Marketing Manager direction.

Conference Attendance Travel to conferences on behalf of Corwin, participate in pre-conference planning, support in-booth activities Conduct effective and professional conversations on key Corwin products, programs, and initiatives. Assist with planning and executing conference, including book setup and teardown, in-booth collateral and other materials, special events both in and outside of the exhibit hall such as coordinating author signings in the booth and planning/hosting an author dinner..

Customer/Author Relations

  • Act as representative of the company when dealing with potential or existing customers and authors. When communicating with customers and authors, take appropriate actions to ensure they have a positive experience with, and image of, the company. Manage the CorwinPress, Info email inbox.

Qualifications & Education

Any combination equivalent to, but not limited to, the following:

  • Bachelor's degree required in Marketing or a related field Two years marketing, sales, or related job experience Experience in Education a plus Working knowledge of Microsoft Office programs Microsoft Teams experience a plus Excellent written and oral communication skills Superior planning and org
icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Intern Journals Marketing

Sage Publications

Posted 2 days ago

VIEW JOBS 4/18/2019 12:00:00 AM 2019-07-17T00:00 Overview The Journals Marketing Intern role will offer broad-based education on various marketing strategies and tactics in order to market SAGE Journals. This position will work closely with Journals Marketing Managers providing support with our advertising sales initiatives, non-direct mail, other marketing campaign efforts, and social media. This internship is paid, part time (15-25 hours per week during normal office hours). This is a summer internship with the potential to expand into the fall 2019 semester. Candidates MUST be current students able to work out of our office in Thousand Oaks, CA (remote work is not permitted). Essential Job Functions & Responsibilities The job functions include, but are not limited to the following: * Assist in execution of our annual advertising rate card process to include: copy writing, editing, fact checking, and proofreading * Assist in the execution of our advertising sale marketing initiatives to include: pulling lists, updating SharePoint, editing, proofreading, etc. * Complete other departmental projects related to online marketing and non-direct mail * Review Journals Marketing content for distribution on SAGE social media channels * Write draft copy for SAGE Journals to post on SAGE social media channels * Support growth of existing social media channels through analysis of key influencers and trending topics as assigned * Research and suggest content for existing SAGE Twitter accounts as assigned * Monitor and track results of social media marketing efforts as assigned * Learn and utilize various marketing systems as directed Additional job functions may include, but are not limited to the following: * Assist Marketing Managers on marketing campaigns to include managing project workflow, status of schedule, copyediting and proofreading across all marketing channels, as directed * Support Vertical channel marketing teams on special projects, upon request – this may include doing research, gathering and analyzing data, support of article level promotion, and supporting campaign strategy implementation * Contribute to copywriting for marketing campaigns, upon request * Learn about publishing and SAGE business through SAGE Learn courses, as assigned by manager Qualifications & Education Any combination equivalent to, but not limited to, the following: * Must be a current student pursuing an undergraduate or graduate degree at an accredited college or university. Marketing, Communications, Public Relations, or related program of study is preferred. * Extensive use of basic social media tools, such as Twitter, Facebook, LinkedIn, and other social media platforms. Familiarity with Hootsuite is a plus. * Working knowledge of Microsoft Office programs, including Excel * Familiarity with HTML and content management systems desired * Experience conducting online research desired * Excellent written and oral communication skills * Excellent organization and Sage Publications Thousand Oaks CA

Marketing Specialist

Sage Publications