Marketing Specialist - Regional Marketing Team

Position Overview

Company Overview: PNC's Marketing organization is on a journey to redefine what great marketing looks like and to serve as an innovative growth engine for the business. We are investing in a newly formed Regional Marketing team to elevate our compelling, differentiated PNC brand within local markets, alongside local market teams, regional communications and sponsorships partners.

We are seeking a Marketing professional to join our team and help drive our marketing initiatives. As a Marketing Specialist, you will play a crucial role in supporting the execution of marketing projects and campaigns. You will collaborate with various teams to ensure projects are completed on time, within scope, and within budget, contributing to the overall success of our marketing initiatives.

If you are passionate about bringing the PNC brand to life in a distinctive, locally relevant way through sponsorships and local market initiatives to drive business goals, we want to hear from you.

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all employees feel respected, valued, and have an opportunity to contribute to the company's success.

This position is primarily based in a PNC location in Pittsburgh, PA or Cleveland, OH. Responsibilities require time in the office or in the field on a regular basis. Some responsibilities may be performed remotely, at manager's discretion.

Specific Job Functions to Include:

• Assist in the planning and execution of marketing projects, ensuring all tasks are completed on time and within budget.

• Coordinate with internal teams (inclusive of legal and compliance) and external vendors to facilitate smooth project execution.

• Track project progress, manage timelines, and update project documentation and stakeholders at key milestones.

• Support the creation and distribution of marketing materials across various channels, including print, digital, in-venue signage, and radio.

• Facilitate distribution of quarterly measurement and reporting summaries in conjunction with Regional Communications and Regional Marketing Leads.

• Provide administrative support for the marketing team as needed.

• Support the activation of hyperlocal executive social media presence.

Ideal Candidate:

• Strong organizational and project management skills with attention to detail.

• Ability to work effectively in a team environment and manage multiple tasks simultaneously.

• Possesses a genuine passion for marketing, a curiosity for industry trends, and an understanding of local market dynamics and appreciation for local cultural nuances.

• Strong communication and interpersonal skills

• Demonstrates an ability to thrive in a newly formed team environment, showing flexibility and adaptability as the regional marketing team evolves and enhances operating processes.

Experience & Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications or related field Basic understanding of marketing principles and practices

• Excellent communication, interpersonal, and project management skills

• Desire to learn about creative development and production across both digital and traditional channels

Job Description

• Under direct supervision, assists in the coordination of basic marketing program execution.

• Develops a strong understanding of existing marketing strategies and ability to implement established programs/initiatives.

• Assists in the coordination and execution of marketing programs/initiatives, strategies and activities that may include advertising, sales content and internal communications. Assists in data collection and synthesis in order to identify trends.

• Ensures all operating activities are delivered within the established budget framework.

• Follows established processes and protocols including coordination with legal, compliance, finance, risk and other key partners. Partners with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused

• Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.

• Managing Risk

• Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Preferred Skills

Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-Oriented

Competencies

Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Marketing Systems

Work Experience

Roles at this level typically require a university / college degree with < 1 year of professional experience and/or successful completion of a formal development program. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education

Bachelors

Certifications

No Required Certification(s)

Licenses

No Required License(s)

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.

In addition, PNC generally provides the following paid time off, depending on your eligibility*: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

To learn more about these and other programs, including benefits for full time and part-time employees, visit pncbenefits.com > New to PNC.

• For more information, please click on the following links:

Time Away from Work

PNC Full-Time Benefits Summary

PNC Part-Time Benefits Summary

Disability Accommodations Statement

If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Please include "accommodation request" in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

California Residents

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