Marketing Specialist - Pg&A

E-Z-Go Thief River Falls , MN 56701

Posted 2 months ago

About Textron Specialized Vehicles Inc.

Textron Specialized Vehicles Inc. is a leading global manufacturer of golf cars, utility and personal transportation vehicles, snowmobiles, side-by-sides, all-terrain vehicles, professional turf-care equipment, and ground support equipment. Textron Specialized Vehicles markets products under the E-Z-GO, Cushman, Arctic Cat, Textron Off RoadTM, Jacobsen, Dixie Chopper, Ransomes, TUG, DouglasTM, Premier and Safeaero brands. Its vehicles are found in environments ranging from golf courses to factories, airports to planned communities, and theme parks to hunting preserves.

SUMMARY:

This assignment is responsible for: PG&A specific sales support to the North American dealer network and Arctic Cat and Textron Off Road sales organization. The individual will focus on an identified subset of US dealers and will provide them additional PG&A attention/information (recommendations on product information to help their District Sales Managers sell, program information) to fuel increased PG&A sales growth

RESPONSIBILITIES:

  • Create a selection process to identify top dealer opportunities for accelerated PG&A sales growth (20% ). Study the available data and make recommendations on which dealers to assist.

  • With the DSM, conduct an introductory face to face business meeting with each of the selected dealers to identify "the plan of action". Once the dealer, DSM and Business Development Representative have signed off on the plan of action, start providing the additional assistance to the dealer as outlined in the plan of action on an ongoing basis.

  • Conduct at least 2 face to face meetings with the selected dealer per year. Telephone and electronic communication to be ongoing.

  • Stay current on all PG&A ongoing promotions. Keep the selected dealers and other top PG&A dealers aware of the key programs. Be knowledgeable of the Pre Season ordering programs and help the dealers place their orders to maximize the program benefits and the dealers' business objectives.

  • Stay current on product information for all PG&A products. Utilize the expertise of other PG&A team members when sizeable product specific opportunities arise (ex selling dealers on purchasing Arctic Cat and Textron Off Road parts versus the Aftermarket).

  • Work with Aftermarket Specialist in the inventory group to help identify Arctic Cat and Textron Off Road PG&A that may be targeted by aftermarket so it can be tracked and modifications to pricing and programs can be made accordingly.

  • Assist any of the North American DSMs in their efforts to increase PG&A sales within their District.

CAPABILITY REQUIREMENTS:

  • Strong teaching and training skills related to both retail sales and merchandising.

  • Experience in consultative selling.

  • Strong business acumen with a focus on creating business growth.

  • Knowledge of category management, store fixturing and contemporary point of sale tactics.

  • Knowledge of writing effective business plans.

  • Experience in the Powersports industry and solid awareness of the competitive landscape for all of our PG&A competitors.

  • Project management skills ability to implement project according to timeline and budget and monitor progress on a monthly basis.

  • Computer savvy comfortable using Word, PowerPoint, Excel to track and communicate business progress.

  • Solid communication skills written and verbal.

  • Ability to garner support from other Arctic Cat and Textron Off Road departments, dealers and outside vendors.

  • Possession of a passport and ability to travel extensively within North America.

EDUCATION/EXPERIENCE:

  • Bachelor's Degree required

  • 2-5 years experience

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VIEW JOBS 10/5/2018 12:00:00 AM 2019-01-03T00:00 About Textron Specialized Vehicles Inc. Textron Specialized Vehicles Inc. is a leading global manufacturer of golf cars, utility and personal transportation vehicles, snowmobiles, side-by-sides, all-terrain vehicles, professional turf-care equipment, and ground support equipment. Textron Specialized Vehicles markets products under the E-Z-GO®, Cushman®, Arctic Cat®, Textron Off RoadTM, Jacobsen®, Dixie Chopper®, Ransomes®, TUG™, DouglasTM, Premier™ and Safeaero™ brands. Its vehicles are found in environments ranging from golf courses to factories, airports to planned communities, and theme parks to hunting preserves. SUMMARY: This assignment is responsible for: PG&A specific sales support to the North American dealer network and Arctic Cat and Textron Off Road sales organization. The individual will focus on an identified subset of US dealers and will provide them additional PG&A attention/information (recommendations on product information to help their District Sales Managers sell, program information…) to fuel increased PG&A sales growth RESPONSIBILITIES: * Create a selection process to identify top dealer opportunities for accelerated PG&A sales growth (20% ). Study the available data and make recommendations on which dealers to assist. * With the DSM, conduct an introductory face to face business meeting with each of the selected dealers to identify "the plan of action". Once the dealer, DSM and Business Development Representative have signed off on the plan of action, start providing the additional assistance to the dealer as outlined in the plan of action on an ongoing basis. * Conduct at least 2 face to face meetings with the selected dealer per year. Telephone and electronic communication to be ongoing. * Stay current on all PG&A ongoing promotions. Keep the selected dealers and other top PG&A dealers aware of the key programs. Be knowledgeable of the Pre Season ordering programs and help the dealers place their orders to maximize the program benefits and the dealers' business objectives. * Stay current on product information for all PG&A products. Utilize the expertise of other PG&A team members when sizeable product specific opportunities arise (ex selling dealers on purchasing Arctic Cat and Textron Off Road parts versus the Aftermarket). * Work with Aftermarket Specialist in the inventory group to help identify Arctic Cat and Textron Off Road PG&A that may be targeted by aftermarket so it can be tracked and modifications to pricing and programs can be made accordingly. * Assist any of the North American DSMs in their efforts to increase PG&A sales within their District. CAPABILITY REQUIREMENTS: * Strong teaching and training skills related to both retail sales and merchandising. * Experience in consultative selling. * Strong business acumen with a focus on creating business growth. * Knowledge of category management, store fixturing and contemporary point of sale tactics. * Knowledge of writing effective business plans. * Experience in the Powersports industry and solid awareness of the competitive landscape for all of our PG&A competitors. * Project management skills – ability to implement project according to timeline and budget and monitor progress on a monthly basis. * Computer savvy – comfortable using Word, PowerPoint, Excel to track and communicate business progress. * Solid communication skills – written and verbal. * Ability to garner support from other Arctic Cat and Textron Off Road departments, dealers and outside vendors. * Possession of a passport and ability to travel extensively within North America. EDUCATION/EXPERIENCE: * Bachelor's Degree required * 2-5 years experience Textron Thief River Falls MN

Marketing Specialist - Pg&A

E-Z-Go