Marketing Specialist

Pearson San Antonio , TX 78245

Posted 3 weeks ago

Marketing Specialist

Description

We are the world's learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment,powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.

Summary

The Marketing Specialist will work with the marketing team to create, deploy, and optimize marketing initiatives across multiple channels.

General Responsibilities

Responsible for taking marketing campaigns from idea generation to successful launch

Managing multi-channel digital marketing campaigns (social, email, SEM)

Responsible for Analyzing and reporting on campaign performance

Works on the planning, implementation, development and or servicing of new marketing ideas

Optimize website and landing pages

Participates in the development, execution and/or servicing of marketing objectives and tests.

Responsible for monitoring and reporting on KPIs

Responsible for keeping up to date on digital marketing tools and trends

Qualifications

General Qualifications

4-year degree from an accredited institution in Marketing, Business Administration, or equivalent discipline OR appropriate combination of experience and education.

3 years of experience in Digital Marketing

Experience executing paid social media campaigns (Facebook, Instagram, LinkedIn, Twitter)

Experience working with marketing automation systems (Pardot, Marketo, Hubspot, etc.)

Experience working with a landing page builder (i.e. Unbounce, LeadPages, etc.)

Experience using Excel & Google Analytics for analysis and reporting

Must be detail-oriented

A problem solver

Ability to work with a team and independently

Coordinating the development & deployment of marketing collateral- websites, email, Landing pages

Experience with collecting, reviewing, and reporting on marketing kpi's and media campaigns.

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Primary Location: US-TX-San Antonio

Work Locations: US-TX-San Antonio-19500 Bulverde 19500 Bulverde Road San Antonio 78259

Job: Marketing

Organization: North America

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Mar 17, 2020

Job Unposting: Ongoing

Schedule: Full-time Regular

Req ID: 2003755

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.


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