Marketing Specialist Pacific Northwest

US Bank Sacramento , CA 94204

Posted 4 days ago

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This role is responsible for the development and implementation of the multi-channel marketing programs and strategies to support business line goals. This could include marketing, advertising, promotions, sales collateral and point of sale materials. Delivers measurable, customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement. Evaluates and measures program results to optimize investment. Works with agencies and cross-functional teams to produce materials that are branded and compliant. Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies. Works with leadership teams to coordinate, develop and execute marketing events such as tradeshows, seminars, industry sponsorships, local events, etc. to achieve business line goals. Provides solutions and problem solve for business line objectives.

Basic Qualifications

Bachelor's degree, or equivalent work experience
Four to six years of experience in marketing industry

Preferred Skills/Experience

Ability to lead projects and provide marketing that is data-driven, customer-centric, and relevant
Capable to lead projects as outlined and provide measurable results that are delivered on time and on budget
Able to adapt based on company goals, research, previous campaign results and direction provided by leadership
Ability to manage contract negotiations and activate vendor relationships for the benefit of the Company and our brand
Strong organizational, interpersonal and team building skills
Excellent written and oral communication skills, including presentation skills
Proficient computer navigation skills using a variety of software packages
MBA or equivalent markers of high achievement are a plus

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