Marketing Specialist - Marketing Analysis & Direct Response

Marketing Specialist - Marketing Analysis & Direct Response

SUMMARY OF RESPONSIBILITIES:

• Lead & Market Analysis: Provide analytical support (research and data analysis) for key marketing and sales initiatives: Maintain market data (demographics, geographic boundaries, etc.) by market.

• Direct Response Programs: Manage and execute the annual calendar for direct mail and email direct response programs for customer cross-sell and noncustomer solicitations. Compile weekly program results. Review and analyze program results and report findings.

• Direct Marketing Trends & Competitor Programs: Remain up to date on all direct response trends and competitor activities to keep programs fresh and relevant.

• Referral Program: Oversee the fulfillment of Massey's Pass it On referral program.

• Image: Ensure all communication through adhere to the highest standards of professionalism and accuracy and are consistent with Massey's culture, philosophy and mission.

SPECIFIC DUTIES:

Lead and Market Analysis

• Conduct in-depth market analysis to improve the efficiency and effectiveness of marketing and sales programs.

• Coordinate research efforts designed to keep the company in touch with customer wants, needs, levels of satisfaction and analyze research results.

• Track leads, closure, creative and lead conversions by DMA & Service Center each month to identify where market challenges.

• Work closely with the Business Analysis team to ensure up-to-date territory boundaries, market information, Service Center information (addresses and telephone numbers) and Service Center Changes.

• Ensure all market and Service Center information is relevant and accurate on digital (website) and marketing material.

• Complete competitive analysis and provide information to Marketing team on a monthly basis.

Direct Response Programs

• Work with Marketing Managers who oversee residential service lines to ensure strategy and timing are in line.

• Manage the timely execution of the established direct mail calendar (managers will develop program overview and objectives, timeline and strategy).

• Manage the production and execution of timelines for cross sell and noncustomer direct mail and email initiatives.

• Assist with management of direct mail houses in the development of direct marketing programs to ensure they meet pre-set objectives, strategies, established timelines and budgets.

Referral Program

• Work closely with Operations Administration on the fulfillment of the Pass it On Referral program.

• Monitor inventory, reconciliation and monthly JV's and place order for new inventory when needed.

• Analyze the success of the program on a monthly basis and provide recommendations for improvement.

• Manage collateral of material and determine additional opportunities for the promotion of the program.

Miscellaneous

• Assist Marketing Managers with lead generation programs, as necessary.

• Set an excellent Management example and professional image to all Company personnel and to the public.

• Assist the Marketing Department with other duties, as assigned.

GUIDELINES TO EFFECTIVE PERFORMANCE

• Meet with the Senior Marketing Manager on an ongoing basis to discuss new or opportunities and challenges. Provide solutions to challenges and exploit opportunities in a reasonable and affirmative manner.

• Meet with the Senior Marketing Manager weekly to review the status of all current and projected activities to ensure that schedules are being adhered to and deadlines respected.

• Maintain close and regular contact with Marketing Managers, Business Analysis, Organizations and Agencies with regard to marketing challenges and opportunities.