Marketing Specialist

Job Details

Job Location: Chesterfield MO - Chesterfield, MO

Position Type: Full Time

Education Level: 4 Year Degree

Salary Range: Undisclosed

Job Category: Marketing

Description

SUMMARY: Logan University seeks an enthusiastic, diligent and detailed-oriented Marketing Specialist to join the Marketing + Communications Department. Qualified candidates will work with a team of internal marketing staff who drive compelling and engaging marketing and communication efforts aimed at our target audiences.

Primary duties include supporting University degree programs through marketing and communications efforts, tracking and monitoring efforts used to drive marketing decisions, and helping develop content and collateral with the goal of maintaining the integrity of Logan University.

ESSENTIAL DUTIES:

• Work closely with Director of Marketing and Communications as well as Program Directors to create and execute year-long marketing and communications strategies that target prospective students

• Research and execute advertising (digital, print, broadcast or other) opportunities to develop campaigns to support each program

• Utilize data captured in our database systems to identify specific opportunities in markets or among prospective students

• Monitor and measure success of relevant programmatic advertising campaigns and opportunities

• Develop ideal student personas based on current enrollment information and relevant consumer preference research

• Manage monthly meetings with program directors (create agendas, take notes and manage follow-ups)

• Manage inventory of program collateral (brochures, banners, tablecloths, swag, etc.) and provide updates/reordering when needed

• Maintain calendar of marketing activities, events/conference, costs for each program

• Oversee registration and shipping of event materials to relevant conferences

• Assist with the development of copywriting, university video, print, digital graphic design as needed to support marketing activities

• Provide support to Marketing & Communications Team on various tasks, projects and programs

Qualifications

COMPETENCIES: To perform the job successfully, an individual should possess strong organizational skills, have excellent listening, communication and planning skills, exercise sound judgment and decision making, have the ability to communicate effectively both orally and written, be detail oriented and have the ability to adapt to change and work in a fast-paced work environment. Must react well under pressure and maintain strict confidentiality and possess strong customer service skills. Working knowledge of relevant state and federal laws including FERPA, ADA, Title IX, VAWA, etc., is strongly preferred.

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor's degree in marketing, communications or related field.

• Proven 3-5 years of experience working in a marketing role

• Excellent analytical skills

• Good communication and interpersonal skills

• Critical thinking and problem-solving skills

• Superior organizational and time management skills with the ability to multitask and prioritize

• Ability to collaborate and work effectively within a team as well as independently.

• Competency in Microsoft applications including Word, Excel, and Outlook.

• Optional: Design experience or working with design programs (Adobe, Canva)

DIVERSITY AND INCLUSION:

Logan University strives to be an educational leader that is authentic, intentional and strategic about diversity, fairness and the development of an inclusive campus community. We acknowledge and respect the differences in human experience that shapes and enriches education, health care, society and our institution.

It is our expectation that all employees support the mission and vision of the university, and carry out their professional duty aligned with Logan University values: Diversity, Empathy, Student First, Positive Attitude, Evidence Informed, Character and Teamwork.

Logan University does not discriminate on the basis of race, color, gender, religion, national origin, age, disability, sexual orientation, pregnancy, veteran status, genetic information or any other basis prohibited by applicable law. All Logan employees are expected to complete annual compliance training by assigned deadlines.

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. The work environment in this position is characteristic of a normal office environment. The noise level in the work environment is usually moderate.

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. While performing the duties of this job, the employee is frequently required to talk or hear, sit, use hands to finger, handle, or feel and reach with hands and arms. The employee is occasionally required to walk. The employee must occasionally lift and/or move up to 25 pounds in order to move supplies, reach for files, and lift light boxes when sending information and materials, or in preparation for special events. Specific vision abilities required by this job include close vision.

NOTE: The job description in no way states or implies that these are the only duties to be performed. The employee will be required to follow any other instructions and to perform any other duties requested by his or her supervisor. An employee is expected to assist and provide coverage for coworkers during peak periods, vacation days, or sick days.