Marketing Specialist

Liveperson, Inc. Alpharetta , GA 30023

Posted 1 week ago

Marketing Specialist

LivePerson Automotive (formerly Contact At Once!), was founded in 2005. Located in Alpharetta, GA, we are the leading industry provider for Conversational Commerce. At LPA, we power messaging solutions through live agents and bot technology (Automotive Tango) on dealer and automakers websites, as well as on Google My Business, Facebook Messenger/Marketplace, Autotrader, Apple Business Chat and more! We also offer a messaging solution in the service drive to reduce calls, increase CSIs, raise ROs and more.

More than 17,000 dealerships, including some of the world's largest dealer groups and certified OEM programs, rely on LivePerson Automotive to sell more cars and create more satisfied customers.

We are looking for a smart, enthusiastic person with a go-getter, entrepreneurial spirit who has a passion for marketing. The Dealer Marketing Specialist will be extremely adept in all aspects of marketing

Responsibilities

  • Assist in brainstorming and developing ideas for creative marketing campaigns to generate sales leads

  • Work closely with the marketing manager and sales team on program and campaign development and implementation

  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals

  • Create and manage project plans for various marketing and event activities, while assisting in coordinating events, meetings and trade shows, including but not limited researching, planning and executing and reporting on ROI

  • Partner with marketing manager on advertising calendar management

  • Work with marketing manager to curate content and write compelling copy for press releases, sales collateral, blogs and social media

  • Manage social media content

What Do You Need for Success?

  • Superior research, writing and organizational skills with the ability to work independently

  • Self-confident, self-directed, forward thinking, detailed-oriented.

  • Familiar with reporting progress of marketing initiatives. Analysis of ROI per event or program.

  • User knowledge of the Google Product Suite, Marketo (or similar marketing automation platform) Microsoft Office, and Salesforce

  • Proven experience as a marketing specialist or similar role

  • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods

  • Google Analytics Certification a plus!

  • BS/BA in Marketing or related field

  • Email Campaign Management experience required

  • Social Media Management preferred

You can read more about LivePerson and Our Principles here - https://www.liveperson.com/company/#guiding-principals

Our company believes equal opportunities for both genders is something that has been overlooked for too long.

To shake up the industry, LivePerson CEO Robert Locascio recently launched the Equal AI initiative - established to focus efforts on eradicating gender bias in AI engineering. We are also keen on getting women enthusiastic about software engineering by sponsoring "WomenHack" and "Female's Favor{IT}e Conference" events globally.

LivePerson provides equal employment opportunity without regard to an applicant's race, color, age, national origin, religion, sex, gender identity or expression, sexual orientation, veteran status, disability, pregnancy, genetic information, or any other status protected under applicable law.


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Marketing Specialist

Liveperson, Inc.