Marketing Specialist - International Ed

Position Title Marketing Specialist

• International Ed Position Number 996820 Position Status Full-Time Regular Work Hours

Mon-Fri, 8a-5p (some evenings & weekends for events as needed)

Location Wichita, KS - WSU Main Campus

Description

University Overview

Wichita State University has a long tradition of innovation and entrepreneurship that spurs the economy and serves the needs of the local community. This is the place where anything is possible. Where collaboration and innovative ideas shape the future, and entrepreneurship is in our bones. If you have the creativity, passion and insight to help us build a brighter future for our city, state and world-this is the place where you belong.

Position Specific Responsibilities

We've been around the world & seen many things. Now we're on the hunt for someone who's ready to dive into a role that's as exciting and diverse as our student body! This role features our attributes on an international scale

• 18% of the student population are from over 100 different countries, we don't want them to miss out on what we have to offer.

Respond to emails from students and parents with enthusiasm and clarity. Write compelling marketing communications to promote our university and the amazing opportunities we offer. Your words could inspire students to take the leap and enroll. Collaborate to post engaging content on official social media sites. Attend recruiting events, snap great pics, and use those moments to create captivating marketing materials. Your work will showcase the vibrant life and opportunities at our university. Utilize our CRM to generate communications, track follow-ups, and schedule campaigns. You'll be facilitating our seamless communication flow.

We need someone who is organized, tech savvy, innovative, cultural connector, professional communicator, enjoys autonomy yet wants to be busy, continuing learner & creator, planner, implementor. It may sound like a lot, but all these qualities are key for success in this role that could be your dream job.

Apply for the chance to broaden both your own and others' horizons through the work you do! Here's a chance with our team bringing international students to the heart of America!

Summary of Responsibilities

Develops and implements marketing strategies and solutions to achieve business goals.

Essential Functions

• Oversees promotional projects, campaigns, events, programs and/or services. May lead staff in the design and implementation of marketing materials.

• Manages brand identity by implementing print, audio, visual and/or online design standards and providing creative direction for all marketing and advertising efforts.

• Engages with on and off-campus customers and related departments. Enhances customer base and strengthens the university's image.

• Conducts market research and analyses to create new or enhance current markets. Develops long- and short-term marketing objectives utilizing analyses to enhance the competitive advantage.

• May assist with the monitoring, tracking, and management of annual marketing budget.

Commitment

Wichita State University is committed to inclusive excellence. WSU is the only urban-serving public university in Kansas and has the most diverse student body of all the Kansas state universities. Wichita State University recruits, employs, trains, compensates, and promotes regardless of age, ancestry, color, disability, ethnicity, gender, gender expression, gender identity, genetic information, marital status, national origin, parental status, political affiliation, pregnancy, race, religion, sex, sexual orientation, or status as a veteran. Wichita State University has a clear goal in this regard: to be the place where our talented faculty and staff reflect and promote the evolving diversity of our society. We pride ourselves on being the most innovative university in Kansas, delivering the best educational experience to our students with the distinction for opening pathways to real-life learning, applied research and career opportunities that make people want to stay in Kansas. Our campus provides an experience that promotes all forms of diversity, equity and inclusion, a place to learn, work, live and play.

Requirements

Minimum Education

Bachelor's degree in communications, marketing, journalism or related field

Preferred Education Minimum Experience

Three (3) years of experience in marketing, communications or related field

Preferred Experience Knowledge, Skills and Abilities

• Proficiency with the software used in Adobe Creative Suite (in particular InDesign, Illustrator, Photoshop, Premiere Pro, etc.)

• Experience with social media management such as Instagram, Facebook, YouTube, etc.

• Evidence of excellent written and oral communication skills

• Experience in an recruiting/admissions setting OR one year experience working in higher education

• Ability to work occasional evening and weekend hours for various student activities and marketing events.

• Able to work with WSU's student information system and understand the functioning of the admissions-related data forms.

Licenses, Certificates and Registrations

None

Sponsorship User Export Compliance No export control requirement. Additional Information Special Instructions

Department Information

Department 101918-International Education

Salary Information

Pay Information Range beginning $49,240/yr, adjusted based on qualifications Overtime Eligibility Yes Eligible for Shift Differential? No Benefits Eligible? Yes Benefit Information

Wichita State University and the State of Kansas offer a variety of benefit programs which are designed to enhance employment. Many of these benefits are available immediately and some with a wait period.

• Comprehensive health, dental, vision and supplemental coverage offerings

• Retirement plan with generous employer contributions

• Basic employer-paid life insurance and optional life insurance

• Employee and Dependent Tuition Assistance Program

• Generous time off accruals

• Full time 12-month employees typically accrue 22 vacation days and 12 days of sick leave per year in addition to 9 annual paid holidays designated by the State of Kansas.

• Additional holidays and/or a discretionary day can be granted by the governor each year.

• Part-time employee accruals are on a pro-rated basis.

• Paid Parental Leave

• State Shared Leave Program

• Employee Assistance Program

• Discounts on campus and throughout Wichita through ShockerStart

You can find more information on benefits in the New/Prospective Employee Benefits Guide.

Requisition Details

Requisition Details

Posting Date 06/24/2024 Closing Date Proposed Start Date 08/05/2024

Physical Demands

Physical Requirements

Physical Requirements

Ability to remain in a stationary position.

• Frequent 60-90%

Ability to operate a computer and other office equipment including but not limited to phone, printers, copiers, and calculators.

• Frequent 60-90%

Ability to communicate with others and accurately exchange information.

• Frequent 60-90%

Physical Weight Category Sedentary: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Sedentary work involves remaining stationary most of the time.

Additional Physical Demands

Physical Demands Atypical Physical Job Requirements