Marketing Specialist II - Digital Marketing Specialist

Marketing Specialist 2 - Digital Marketing Specialist Boulder Community Health, Boulder, CO 80303 $28.23 - $42.34 an hour

• Full Time, Days. 40 hours a week.# Boulder Community health is seeking a Marketing Specialist 2 - Digital Marketing Specialist -#that manages key elements of BCH#s omnichannel marketing efforts, including website, email campaigns and analytics.

Benefits:

#Health insurance, including a FREE employee only option #Dental and Vision insurance #BCH paid Life Insurance; Spouse and Dependent Life Insurance plans #Short-term and Long-term disability coverage #Health and Dependent Care Flexible Spending Accounts #Retirement plan with BCH matching contributions, and discretionary lump sum contribution #Paid Time Off #Education assistance program #Voluntary Wellness programs, to include biometrics, wellness team challenges, and much more #Staff Support Initiatives such as Sound Baths, Meditation, Massages, and Reiki #Free one-on-one retirement planning sessions# #Employee Assistance Program offering 8 free, confidential counseling sessions for you and your family Qualifications# #Bachelor#s degree from accredited college or university.

#Experience with Google Analytics or similar platforms. #2 years of experience managing an email client, preferably Salesforce Marketing Cloud or similar. #Web Development/Design experience using a CMS such as WordPress, Squarespace, or custom framework.# #Experience with webinars and livestreams/YouTube Live preferred. Responsibilities #Publish and manage web content using proprietary CMS, optimizing user experience, performance,# #Monitor site performance and conversion tracking using Google Analytics (GA4).# #Optimize SEO and ADA compliance for web content (Google Search Console, Google Trends, etc.) #Directly oversees development of website content, ensuring quality and consistency. #Ensures that website aligns with Marketing Department content strategy and meets brand standards. #Develops strategies for optimizing organic search results. #Assist with developing monthly KPI report on website performance. #Manages the development and execution of external email communications as well as targeted email campaigns focused on acquiring new patients and retaining current patients using Salesforce Marketing Cloud platform. #Performs ongoing quality assurance audits of email marketing program to ensure maximum value. #Manage livestreamed lectures and webinars. #Develop search, display, and video advertising campaigns for Google and Meta. # #Edit photos and video using Adobe Creative Suite or equivalent tools.

About Boulder Community Health and Boulder

, Colorado Boulder Community Health#s vision is partnering to create and care for the healthiest community in the nation. We are a community owned-and-operated nonprofit health system dedicated to providing local access to high-quality medical care to our community in Boulder and surrounding areas. We are known across Colorado for our clinical excellence in heart care, neurosurgery, stroke care, orthopedics and cancer care. We#re proud of our tradition of being an early adopter of new technologies and medical techniques that improve care for our patients. We are a Certified Level II Trauma Center with numerous awards and recognition including the 2023 Healthgrades Outstanding Patient Experience Award, 2022 Best Hospitals for Maternity Care from Leapfrog, Money Magazine and Newsweek and Boulder Weekly#s 2022 Best Hospital. Nestled in the foothills of the Rocky Mountains, living and working in Boulder means enjoying the outdoors and natural beauty, bringing a fresh perspective to healthcare practice.# As an employee at Boulder Community Health, you will enjoy working in state-of-the-art facilities with competitive compensation and benefits, including health/dental/life, tuition reimbursement and an on-site fitness center. You also have access to an incredible Employee Wellness and Support program, employee activities, discounts and more! EOE/Affirmative Action/Drug-free workplace.# BCH will never conduct interviews or ask for employment documents via text. This position has no close date. Applications will be accepted until the position is filled.

Marketing Specialist 2 - Digital Marketing Specialist

Boulder Community Health, Boulder, CO 80303

$28.23 - $42.34 an hour

• Full Time, Days. 40 hours a week.

Boulder Community health is seeking a Marketing Specialist 2 - Digital Marketing Specialist - that manages key elements of BCH's omnichannel marketing efforts, including website, email campaigns and analytics.

Benefits:

• Health insurance, including a FREE employee only option

• Dental and Vision insurance

• BCH paid Life Insurance; Spouse and Dependent Life Insurance plans

• Short-term and Long-term disability coverage

• Health and Dependent Care Flexible Spending Accounts

• Retirement plan with BCH matching contributions, and discretionary lump sum contribution

• Paid Time Off

• Education assistance program

• Voluntary Wellness programs, to include biometrics, wellness team challenges, and much more

• Staff Support Initiatives such as Sound Baths, Meditation, Massages, and Reiki

• Free one-on-one retirement planning sessions

• Employee Assistance Program offering 8 free, confidential counseling sessions for you and your family

Qualifications

• Bachelor's degree from accredited college or university.

• Experience with Google Analytics or similar platforms.

• 2 years of experience managing an email client, preferably Salesforce Marketing Cloud or similar.

• Web Development/Design experience using a CMS such as WordPress, Squarespace, or custom framework.

• Experience with webinars and livestreams/YouTube Live preferred.

Responsibilities

• Publish and manage web content using proprietary CMS, optimizing user experience, performance,

• Monitor site performance and conversion tracking using Google Analytics (GA4).

• Optimize SEO and ADA compliance for web content (Google Search Console, Google Trends, etc.)

• Directly oversees development of website content, ensuring quality and consistency.

• Ensures that website aligns with Marketing Department content strategy and meets brand standards.

• Develops strategies for optimizing organic search results.

• Assist with developing monthly KPI report on website performance.

• Manages the development and execution of external email communications as well as targeted email campaigns focused on acquiring new patients and retaining current patients using Salesforce Marketing Cloud platform.

• Performs ongoing quality assurance audits of email marketing program to ensure maximum value.

• Manage livestreamed lectures and webinars.

• Develop search, display, and video advertising campaigns for Google and Meta.

• Edit photos and video using Adobe Creative Suite or equivalent tools.

About Boulder Community Health and Boulder, Colorado

Boulder Community Health's vision is partnering to create and care for the healthiest community in the nation. We are a community owned-and-operated nonprofit health system dedicated to providing local access to high-quality medical care to our community in Boulder and surrounding areas.

We are known across Colorado for our clinical excellence in heart care, neurosurgery, stroke care, orthopedics and cancer care. We're proud of our tradition of being an early adopter of new technologies and medical techniques that improve care for our patients. We are a Certified Level II Trauma Center with numerous awards and recognition including the 2023 Healthgrades Outstanding Patient Experience Award, 2022 Best Hospitals for Maternity Care from Leapfrog, Money Magazine and Newsweek and Boulder Weekly's 2022 Best Hospital.

Nestled in the foothills of the Rocky Mountains, living and working in Boulder means enjoying the outdoors and natural beauty, bringing a fresh perspective to healthcare practice.

As an employee at Boulder Community Health, you will enjoy working in state-of-the-art facilities with competitive compensation and benefits, including health/dental/life, tuition reimbursement and an on-site fitness center. You also have access to an incredible Employee Wellness and Support program, employee activities, discounts and more!

EOE/Affirmative Action/Drug-free workplace.

BCH will never conduct interviews or ask for employment documents via text.

This position has no close date. Applications will be accepted until the position is filled.