Marketing Specialist

Hawthorne Residential Partners Chattanooga , TN 37402

Posted 2 months ago

JOB PERFORMANCE STANDARD Marketing Specialist

SKILLS, KNOWLEDGE & PERSONAL CHARACTERISTICS:

Creates and implements marketing programs, initiatives, and strategies that support and optimize the ongoing operational performance for the apartment communities.

SUMMARY OF FUNCTIONS:

The Marketing Specialist responsibilities require strong verbal and interpersonal skills along with a creative imagination and strong sales skills. In addition, the Marketing Specialist must have a solid understanding of how the company functions. Work will be performed independently on routine and regular assignments. Work is reviewed by a supervisor through conferences and observation of work methods and results.

ESSENTIAL FUNCTIONS:

Include but are not limited to the following job specifications:

  • Leads the development and execution of marketing strategies, and programs that support the achievement of financial goals.

  • Monitors traffic and sales activity on assigned communities in order to identify and execute improvement strategies.

  • Brainstorm and develop long-term and day-to-day innovative social media content and campaign ideas that achieve marketing goals.

  • Drive traffic and awareness to the property websites and properties through strategic and effective advertising across multiple social platforms.

  • Continuously improve advertising efforts through capture and analysis of specific social data/metrics, insights and best practices.

  • Develops local partnerships with businesses and employers for outreach marketing and networking opportunities

  • Identify issues related to marketing and leasing on internal focus communities and then troubleshoot those issues in order to execute a solutions-based plan of action

  • Supports digital marketing in implementation and management of marketing vendors including internet listing sites, websites, app services, and paid search agencies. Manages optimization of these sites with lead management systems.

  • Monitors and performs audits for online advertising to optimize website content and performance. Makes recommendations for packages and completes performance analysis.

  • Analyze current market data to identify opportunities, threats, and trends. Create effective action plans to increase both operational and financial performance for communities.

  • Cross-reference and analyze advertising lead reports with Knock lead reports.

  • Conduct competitive market analyses and market survey preparation.

  • Track and quantify impact of marketing actions on focus communities

EDUCATION AND EXPERIENCE:

  • College degree in Communications, Business, Marketing, New Media, or Public Relations

  • Demo will be required during interview process to demonstrate proven history of successful content and ad creation.

  • Digital marketing experience preferred.

  • Proficient with running advertising campaigns across multiple channels.

  • Excellent organizational skills and the ability to work independently, as well as give and take direction.

  • Ability to work under pressure and meet tight deadlines.

  • Must be driven, enthusiastic and a team player that will seamlessly work within our Digital department to create high-caliber content.

  • A highly flexible work schedule and willingness to work late nights and weekends is essential.

  • A positive, winning approach, incorporating integrity, confidentiality and discretion.

  • Leasing and Marketing in the Multi-family Industry

ORGANIZATIONAL RELATIONSHIPS: The position reports directly to the Director of Marketing

OTHER REQUIREMENTS: Hours of Work: Basic schedule includes, but is not limited to, coverage of office from 8:30am/9:00am to 5:30pm/6:00 pm., Monday through Friday with two days extended until 7:00pm and 9:00am to 6:00pm on Saturday.

Travel: Frequent overnight travel may be required.


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Marketing Specialist

Hawthorne Residential Partners