Marketing Specialist

Pay Range: $90,000 - $105,500 annually

Looking for a quirky marketing position with a wide variety of projects and challenges?  Ready to make your mark on a 300-year-old organization? 

As the Marketing Specialist for the Masons of California and its entities, you will market a range of industries – from wellness and healthcare (wellness resources, social services and our vibrant retirement communities), to membership in the fraternity, to live events (12-20 a year), to subscriptions of our award-winning California Freemason magazine: http://www.californiafreemason.org), and more. Plus, you’ll learn a ton about the fascinating world of Freemasonry.

Your marketing acumen and ability to strategize with a collaborative, creative team will make a lasting impact in California and beyond. Your work will inspire and motivate our residents and members. You love a challenge, work well with a team, and strive for excellence.

You will work with long-time employees, residents and members who are passionate and excited about leadership, making true friends, and impacting our society in positive ways.  Join our team!

The Masons of California is a nonprofit membership organization with more than 38,000 members and 330 lodges throughout the state.  We are a values-driven organization, committed to a culture of leadership, philanthropy, service, and continued learning.  Our members, clients, and staff are some of the most generous and devoted of any membership organization in the world.

We are committed to our employees’ well-being.  We foster a culture of excellence by building trust and encouraging professional and individual growth.  Every day, our employees contribute to something important: Carrying out our philanthropic vision throughout California by improving the lives of members, strengthening community ties, and, in many cases, literally saving lives. Check out our most recent Annual Report to learn more about us.

JOB RESPONSIBILITY

• Meets with client and management teams to determine needs and marketing goals from stakeholders.
• Plans and develops marketing campaigns and tactics across channels.
• Writes marketing briefs, articulates stakeholder’s goals, and identifies key messages for our in-house creative team to execute.
• Executes digital marketing campaigns, including social, digital display, and search.
• Oversees and maintains SEO on key sites.
• Continually reviews results and reports on progress towards goals.

ESSENTIAL FUNCTIONS

• Manage and executes marketing campaigns, including social, search, direct mail, email and in-person marketing opportunities.
•  Reports and analyzes marketing results with the creative team and stakeholders on a regular basis.
• Foster and maintain collaborative marketing counsel for all entities
• Manage resources to achieve communication goals and initiatives, including budgets.  Negotiate fees and manage the work of vendors, including ad campaign buys and direct mail costs.
• Lead marketing meetings with the team and stakeholders.

COMPETENCIES AND EXPERIENCE

• Demonstrated ability to create and achieve consensus for tactical marketing plans across channels
• Excellent organizational skills; ability to meet multiple demands, stakeholders, and deadlines in a fast paced environment
• Demonstrated experience building effective online and digital marketing campaigns
• Excellent writing, editing, and proofreading skills
• Demonstrated experience in project management tools such as Asana and Base Camp
• Excellent verbal and interpersonal communication skills
• Excellent attention to detail and accuracy
• Strong leadership skills; ability to work with leaders, members, management, and employees

Requirements

• 7+ years’ experience planning and executing marketing campaigns for non-profit organization, member/association organization, corporate communications or communications agency
• BA in Communications or Marketing

Experience working in:

• Project management tools such as Asana or Base Camp

• CRMs such as SalesForce, MatrixCare, and others

• Digital marketing tools, such as Google AdWords, Facebook, TikTok, and other digital marketing platforms.
• Digital asset management systems and other digital collaboration tools, such as TEAMS and BrandFolder

Benefits

At Masonic Homes, we are looking for team members who would like to combine their passion for helping people, good communication skills, decision-making skills, and great ethical standards with the opportunities to advance your career.

In return for your skills, you will be offered:

• A work environment focused on teamwork and support
• Flexible vacation/sick days
• Excellent health, wage replacement and other benefits for you and your family’s well-being
• A generous contribution to a 401K plan whether or not you participate, and an additional contribution from the company when you participate in the plan
• Investment in your growth through Tuition Reimbursement
• Free onsite parking in SF Masonic garage and Masonic Homes of California