Marketing Specialist

Marketing Specialist

Join our team of servant leaders and make a difference in people's lives! Founded in 1894 by The Lutheran Church-Missouri Synod, Concordia University, Nebraska is a private, coeducational institution of higher learning. The main campus is located in Seward, Nebraska. If you thrive in a community driven environment, you will enjoy Concordia University and Seward's classic small-town community feel with access to the state's capital, just 30 minutes away. If you want to learn more about Concordia University, Nebraska please visit www.cune.edu.

Position Summary:

We are looking for an ambitious Marketing Specialist to join our team and be responsible for strategizing and coordinating the inbound lead generation efforts of the Marketing/Communications team through various marketing areas including paid channels management, marketing metrics analysis, social media management and Search Engine Optimization efforts.

General Duties:

• Marketing metrics analysis: Bring analysis and insights to the effectiveness of marketing programs, campaigns and channels by compiling and analyzing data from multiple sources.

• Social media management: Increase Concordia Nebraska's brand awareness by implementing content strategies across a number of platforms.

• SEO management: Define and implement unified SEO strategies that will drive long-term, sustainable website traffic.

• Paid channels management: Discover and manage paid marketing channels, including media platforms to be used to relay campaign messages to prospective students. Examples include programmatic advertising channels, ConnectedTV, Out-of-Home and paid social media ads.

• Other duties as assigned.

Qualifications:

• Bachelor's degree in Marketing, Business Administration or related field.

• This is an entry-level position. Any previous marketing experience with the following are preferred; not required:

• Measuring and adjusting SEO efforts according to lead generation goals.

• Managing social media accounts on a variety of platforms.

• Proven experience and skills in compiling metrics, gleaning insights from the data and ability to clearly articulate findings to marketing team and larger groups as necessary.

• Proficient in the use of software applications including Microsoft applications, databases, spreadsheets and word processing required.

• Excellent oral and written communication skills and the ability to communicate professionally with a diverse constituency.

• Ability to work with tight deadlines and produce accurate and high quality work.

• Demonstrated ability to work with a team of creative professionals and oversee the details of a multi-faceted staff group.

• Demonstrate character qualities of enthusiasm, courtesy, flexibility, integrity, gratitude, kindness, self-control, perseverance, and punctuality.

• Be professional and courteous in dealing with students, families, faculty and staff, and the general public.

• Commitment to an environment of encouragement, teamwork, and excellence within a Christian University.

• Values and beliefs aligned with The Lutheran Church-Missouri Synod.

• Some travel may be required; valid drivers license is also required.

When applying, please attach a resume and cover letter.