Marketing Specialist

Cargill, Inc. Plymouth , MN 55447

Posted 7 days ago

Position Purpose

The Marketing Communications Specialist position is a key role within the new Bioindustrial communication team, connecting global employees to the information they need to deliver business results. This role is responsible for the effective execution of specific elements of the communications strategies that would include; vendor management, event coordination, content management, social media, websites, branding, and measuring marketing budgets and performance. The role works with stakeholders across the globe with emphasis in the Power Generation and Construction and Building Materials categories.

Principal Accountabilities
40% INTERNAL / EXTERNAL COMMUNICATION EXECUTION & SUPPORT

  • Executes and coordinates medium scale, multi-channel marketing communications and promotion efforts for multiple categories within Cargill Bioindustrial's industrial businesses. (e.g. print, tradeshow and web media).

  • Coordinates material production/storage/logistics.

  • Coordinates approvals between Cargill Bioindustrial category communications and legal, regulatory and brand.

  • Assists with the management of websites including administration (content management), release (coordination and implementation of new content, including site updates), and maintenance (IT support).

  • Supports the marketing communication strategy through maintenance and execution of communication channels (e-mail marketing, social media, blogs, mobile marketing, search engine optimization, and web content) by sourcing and publishing content.
    30% PEOPLE, RESOURCE & BUDGET MANAGEMENT

  • Helps manage budget by tracking spend and providing updates.

  • Responsible for cost estimating and tracking for projects.

  • Establishes purchase orders and management to pay vendors for marketing and communications expenses
    20% CLIENT INTERACTION & BUSINESS PARTNERSHIP

  • Occasional client relationship management responsibilities with oversight from more senior team members.

  • Specialist to Cargill Bioindustrial on communications.

  • Partners with Cargill Bioindustrial marketing lead and shared services within Cargill to ensure creative and tonal consistency of messaging and approach.
    10% STRATEGY AND PLANNING

  • Using entry-level knowledge of marketing and communication tools, supports and executes on marketing communication strategies for

  • Cargill Bioindustrial with oversight from more senior team members.

  • With oversight, maintains creative offerings, including features/functionality/legal claims and value propositions (e.g. design, tone, messaging).

  • Learns about more complex marketing communications strategic planning through studying and doing (with coaching and oversight).

Relocation assistance will not be provided for this position.

Required

  • Bachelor's Degree in Marketing, Communications, Public Relations.

  • 2-3 years general business experience, to include 2 years of marketing, communication or public relations duties.

  • Travel up to 10%.

Success Factor

  • Organization is key to success in this role.

  • Ability manage multiple completing requests for time and resources.

  • Highly collaborative, ability to work across multiple organizational functions to effectively meet customer needs

  • Customer focused with a high level of urgency and an ability to successfully resolve internal service and performance issues

  • Strong relationship building skills - internal and external (customer, trade partner, service provider)

  • Detailed oriented with the ability to handle multi-faceted, complex opportunities

  • A self-starter, persistent and determined to achieve business objectives

  • Ability to effectively communicate with a wide variety of external and internal stakeholders

  • Strong analytical skills combined with demonstrated ability to implement

  • Ability to manage external partners (agencies, consultants, etc.)

Preferred

  • Experience in traditional B2B or consumer marketing environment

  • Experience with Salesforce and/or Marketing Cloud.

  • Experience working with cross-functional, multi-location teams

  • Customer facing project management

  • Management of outside vendors

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Marketing Specialist

Cargill, Inc.