The Marketing Specialist will participate in the development and execution of marketing programs, strategy and position,
and innovation for a group of multiple brands. The position will collaborate with the Brand Management/Marketing Team on
projects that include brand presentations for the whole portfolio, sales materials, brand trainings and social media presence.
This position will the point of contact for the marketing team regarding daily workflow for all brands, products and
campaigns. The Marketing Specialist will work hand in hand with sales, product business management, and creative
Project Management (50%)
Sales to create alignment and smooth release of products/rebrands.
communication materials (sales, customer service, trade and consumer), and any other elements identified
the Brand Management team so the Creative Team can begin design of packaging, sell sheets and/or POS
meeting, while adhering to workflow process to ensure project deadlines are met
communication to ensure accuracy, and make recommendations for revisions as needed
Marketing Creative (30%)
Write copy in identified voice and tone of brand for use in various communication pieces
Develop content, write copy and provide input on photography direction in conjunction with Brand Manager and
digital team for executing brand strategies on all digital platforms
promotions, websites and social media accounts
Special projects as assigned and provide support needed to achieve overall brand sales goals
Manage social media by developing and implementing a social media strategy, coordinating goals and tactics with
wholesale and direct-to-consumer initiatives.
agencies (HEART, QUAD, and others).
and/or working with outside firms
and VP levels (and to customers in a tradeshow or event environment as a primary representative).
Other Skills/ Abilities:
Thorough knowledge of company products, services and competitors' product lines
Strong knowledge or promotion techniques, pricing policies, distribution channels and public relations
Knowledge of certification processes for food related products preferred
Excellent written, verbal, and interpersonal communication skills
Strong project management skills
Strong organizational and critical thinking skills
Ability to work independently on projects as well as work as a member of a team
Willingness to travel (approximately 2-4x per year)
Ability to work in a fast-paced environment and manage various projects at the same time
Prior experience working on cross functional teams
All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, national origin, disability, or protected veteran status. UNFI is an Equal Opportunity employer committed to creating an inclusive and respectful environment for all. - M/F/Veteran/Disability. VEVRAA Federal Contractor.
United Natural Foods Inc