Marketing Specialist

An exciting opportunity has arisen to join our established global marketing team, supporting the growth of one of the leading suppliers to the pharmaceutical, vaccine, and diagnostic industries.

We take great pride in our vast range of chemical and biochemical products and services, and our high standards extend through our great people who share our values and desire to do the very best job possible every day.

Main Purpose of the Job

The Marketing Specialist has a varied and dynamic role across digital and content marketing and events management. The postholder in the UK is responsible for managing European sales conference and tradeshow attendance, social media management, and developing and tracking email marketing campaigns.

Working closely with content teams, the Marketing Specialist will support the generation of marketing materials and maintain visual aspects of the Biosynth brand. There are a number of opportunities to support across digital marketing, SEO/website and Graphics, depending on expertise. The post is based in Compton, Berkshire, and offered as a part time basis of approximately 0.8 FTE, flexibility on working pattern is available.

Key Responsibilities

This is a varied role, taking in aspects of marketing and communications. The main responsibilities include email marketing, event coordination and social media management. It also involves assisting with website curation, digital marketing and maintaining visual aspects of our brand.

Events

• Manage the organization of European conferences and industrial tradeshows. Manage bookings and materials and act as key point of contact, maintaining records and coordination of shipments. Collect information for key event-related metrics

Social Media

• Manage the content planner for Biosynth's main social media accounts. Schedule posts, ensure content is produced by content team, assist in content preparation as needed. Develop SM strategy in line with best practice, work with digital marketing on paid content and campaigns

Email marketing

• Plan and prepare newsletters and other e-marketing campaigns. Develop strategies for campaigns using best practice. Monitor marketing inboxes. Manage and develop use of marketing CRM system to include data management, customer segmentation, A/B testing, data analytics and reporting

Design

• Help maintain the visual aspects of the Biosynth brand curated and consistent across different media

• Design, maintain and develop branded templates as needed. Assist in editing of technical marketing material (print and online) and other web content according to the brand guidelines

Communications

• Support communications team members with preparation of specific internal newsletters and support development of content as needed.

Website

• Work with the content team to assist in updating the website with content according to SEO best-practice. Proof-read and edit content. Assist in keyword research and on page and off page optimization

Candidate Requirements

• Experience of working in a marketing department (B2B preferred) is required

• Experience in coordinating exhibition at events would be very beneficial (booking, tracking, shipment)

• BA in Marketing/Media & Communications or other similar subject/qualification would be desirable

• Experience working with marketing/sales CRM and/or email marketing system desirable

• Understanding of digital marketing principles, including SEO

• Experience with formatting content and documents to a high standard

• Knowledge of Microsoft Office

• Good IT awareness and skills

• Experience using design software is beneficial

• Excellent communication skills, both verbal and written

• Strong organization skills, with the ability to manage workload and meet deadlines

• Strong interpersonal skills

• Good team working skills and the ability to collaborate with others

• A flexible, can-do attitude

• A proactive and creative thinker

This role will ideally be 0.8 FTE. These hours can be spread over 5 days or 4 full days.

The role will be a hybrid position, you will be expected to work from our site in Compton, Berkshire for 3 days a week.

About us

Biosynth is an innovative life sciences reagents, custom synthesis and manufacturing services company headquartered in Staad, Switzerland. We are by scientists, for scientists, securing supply chains with consistent quality, across the globe. As a trusted supplier, manufacturer and partner to the pharmaceutical, life science and diagnostic industries, as well as food, agrochemical and cosmetic customers, we have facilities on three continents and a rapid global distribution network. Our main production laboratories are located in Switzerland, the UK, Slovakia and China, with peptide and antibody production in the US, the UK and the Netherlands. Enzyme projects are based in Austria, bioconjugation projects in Germany and biological IVD reagents in Ireland.