BD (Becton, Dickinson And Company) Franklin Lakes , NJ 07417
Job Description: Summary
The Marketing Specialist, reporting to the Director US Region Marketing & Solutions, assists with the development and execution of the U.S. region marketing plan to exceed unit revenue, revenue/expense capture and profitability goals. This individual contributes to the U.S. Marketing initiatives by playing a key role in supporting strategic account planning through the day to day management of strategic account plans. Collaboration and outstanding communication skills are needed as this Marketing Specialist will work closely with Business Unit Marketing teams, Corporate Marketing, Sales Teams, Training, and other business functions where needed.
Candidate must demonstrate proficiency of marketing competencies through a specific set of skills and working knowledge, e.g. marketing communication, customer insights and analysis, sales process, etc.
Provide marketing support to the U.S. region on the coordination and sharing of various marketing materials, programs, and initiatives including customer programs, sales tools, training materials meetings and conventions
In conjunction with the Director US Region Marketing & Solutions, provides input and updates to SCG Marketing Team regularly and connects with BU Marketing teams to align with US Region Marketing efforts as appropriate
Supports day-to-day management of online Strategic Account Management tool (BD Elevate), SFDC, including (and not limited to) training, updates, reporting, maintenance and updates
Creates marketing tools that support SCG Strategic Account Management marketing strategies (Strategic Planning Process); develops various internal and customer-facing tools and materials developed specifically for use by the SCG team for customer business reviews (i.e. Customer PPT, iPad apps, web pages, digital ads, marketing collateral, etc
Successfully supports logistics and tactics for US Region and SCG-focused events, trade shows, conferences, sponsorships and meetings to budget, in addition to supporting development of SCG live team meetings, Strategic Customer Team Meeting series, and NSM planning & support. Supports 3rd party vendors and strategic account management relationships (including but not limited to SAMA, ACHE, Advisory Board, Definitive Healthcare etc.
Works closely with HEOR, Legal, Graphics Lab, Corporate Branding, Finance, Comm Ops, etc. and other functions to best support new SCG marketing initiatives.
Supports development of targeting and roll out of value offers to SCG team and maintains individual account overview "scorecard."
Researches, develops and disseminates content for newsletter and monitors industry trends and researches and develops content in a bi-weekly newsletter and reports on analytics.
Provides general ad hoc marketing support to the SCG Marketing team; provides regular reports to Management on ad-hoc and a scheduled basis.
Ensures that all activities are consistent with the BD core values and comply with relevant acts, legal demands, and regulatory and ethical standards.
Bachelor's degree required.
Minimum of 1-3 years of business experience in the life science or medical technology industry.
Minimum of 1-3 years in product, market management or sales. Business experience may include marketing, sales, sales training, business development.
Strong customer-facing presentation skills demonstrated ability to deliver engaging and impactful customer-facing presentations.
Excellent analytical skills and high business acumen.
Ideal candidate is self-motivated and able to adhere to strict deadlines.
Ability to handle multiple projects.
Strong organizational skills.
Good project coordination skills. Excellent communication skills.
Experience developing customer facing tools (i.e. presentations and spreadsheets) that are impeccable in content and cosmetics
Success in navigating cross-matrix organizations must be able to collaborate with various work teams to be effective. Works constructively with internal functions including Corporate Marketing, various BU marketing teams, Finance, Quality/Regulatory, etcas appropriate.
Experienced in using Microsoft Office applications - particularly Excel, Word & PowerPoint.
An understanding of the use of CRM databases (SFDC).
Well organized with good process management skills.
Enthusiastic, self-motivated strong team player.
Ability to travel 10% of the time.
Key Competencies BD Leadership Standard
Takes customer needs and transforms them into a solution that creates value for customers, stakeholders, and shareholders
Continually seeks information on customer and market trends to respond and stay ahead of future needs
Personally engages in difficult executional challenges and ensures collaboration between departments to remove roadblocks and deliver results
Primary Work LocationUSA NJ - Franklin Lakes