Marketing Specialist - 800Response

• Client: 800Response
• Website: https://800response.com/
• Role: Marketing Specialist
• Location:
  South Burlington, VT

About 800Response

800 Response Marketing LLC is a leading provider of communications solutions. For over three decades, we've been at the forefront of specialized telecommunications services, offering vanity and shared toll-free numbers, along with real-time analytics tools. Our wide selection of toll-free vanity numbers, call tracking tools, and customer analytics data is designed to help businesses manage lead generation efforts and gain valuable marketing attribution data.

800response is conveniently located in South Burlington, VT with close proximity to Lake Champlain and the Green Mountains. If you are looking for a great career opportunity and want to join a team of energetic (and fun!) professionals look no further!

The Role

Under the direction of the COO, the marketing specialist will lead content creation and the execution of marketing efforts directed at building the brand among customers and supporting the sales team.  

Responsibilities

Partnerships & Tools

• Identify and oversee relationships with outsourced partners including content development and SEO.
• Monitor performance of tools used by Sales and Marketing teams including marketing automation, Salesforce, video and sales training tools, and LinkedIn.

Oversight of Marketing Programs

Lead in the development and execution of marketing campaigns, including upsell initiatives to existing clients' website development, content strategy, account-based campaigns targeted at qualified leads, email, SEO, customer events.

• Allocate the Department workload, overseeing the functions performed by the Marketing Coordinator.
• Participate in annual strategic planning and budgeting efforts.
• Ensure the measurement of marketing initiatives with a focus on ROI and KPIs.

Content Creation

Lead content creation with the goals of building the brand, enhancing customer relationships and lead generation. Oversee the publication of content for the website, Email campaigns and other channels. Utilize Canva and Adobe Suite for content design.

Experience and Requirements

• Bachelor’s degree in marketing or business.
• 2-5 years’ experience working in a Business-to-Business (B2B) Marketing environment with a diverse skillset.
• Strong oral and written communication skills.
• Ability to use a computer, keyboard, mouse, and other computer related devices on an on-going daily basis.
• Self-motivated, well-organized, results-driven, and able to work both independently and as part of a team.
• Experience in developing and executing marketing campaigns targeting B2B customers.
• Knowledge of SEO best practices and experience with SEO tools.
• Understanding of marketing analytics and ability to use data to drive decision-making.
• Familiarity with CRM software, such as Salesforce, and ability to analyze data for insights.
• Experience with content creation and management for digital marketing channels.
• Project management, multitasking, and decision-making skills.
• Proficiency in Microsoft Office Suite (Outlook, Word, Excel, Power Point).

Benefits

• Health & Dental Insurance with generous employer contributions
• Flexible Benefits plan
• Life Insurance and AD&D Insurance
• Three weeks paid vacation in the first year
• 401k plan with annual employer match
• Short- and Long-Term Disability Insurance
• Bonus paid days off at manager discretion
• Paid sick leave and holidays
• Employee Assistance Program
• Tuition reimbursement for approved work-related college courses

Gallagher, Flynn, & Company, LLP has been retained to conduct this search. While we appreciate all interest in this opportunity, only candidates most closely aligned with our search will be contacted.

Disclaimer: What's listed above is representative of the responsibilities of the position but is not meant to be an exhaustive list. Responsibilities may change during employment at the company's discretion. Gallagher, Flynn and Company and our clients do not discriminate in employment based on race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factors.