Marketing Specialist (52044)

Job Details

Job Location: California Irvine IEC - Irvine, CA

Salary Range: $67,000.00 - $75,000.00 Salary/year

Job Category: Corporate

Description

International Education Corporation is the leader in post-secondary career education. Working at our employee-owned company is more than just a great career - its an investment in yourself. Our mission is to drive personal and community transformation by empowering students to make a positive and enduring life change. We are consistently searching for like-minded compassionate professionals who strive to be the best in their respective fields. Our top candidates share our commitment to helping students build the skills to create a future of which they can be proud. We are looking for a Marketing Specialist to join our corporate Marketing Team in Irvine, CA.

We are currently seeking a Marketing Specialist to join our team. In this position, you will be responsible for developing, managing, and providing insight into our overall marketing programs, with a particular focus on email and text marketing. The Marketing Specialist will work on a variety of marketing initiatives, creating and improving campaigns across multiple channels, performing routine analysis, and generating reports. This position will work cross-functionally with other teams to develop content and strategies to nurture leads and enhance engagement throughout the customer lifecycle. The ideal candidate will have a strategic, analytical, and collaborative mindset and be able to manage projects under the general guidance of the Sr. Marketing Director.

Essential Job Duties and Responsibilities

• Develop, manage, and execute various marketing campaigns across multiple channels, including email, text, social media, and digital advertising.

• Build and optimize email and text marketing campaigns, including automated, trigger-based, and ad-hoc communications.

• Set up workflows including flow creation, data requirements, list segmentation, dynamic content set-up, and personalization for email and text campaigns.

• Work with creative teams to create and iterate digital content such as videos, static ads and landing pages

• Support the planning and execution of social media campaigns and other digital marketing initiatives.

• Continuously monitor performance and analyze campaign data to suggest improvements.

• Utilize A/B testing to improve campaign effectiveness across all channels.

• Maintain a content calendar to support various marketing initiatives, including new program launches and events.

• Develop comprehensive reporting with analysts to provide a holistic view of campaign performance.

• Provide support to other marketing functions as needed.

• Participate in ad hoc marketing assignments and projects as required.

• Perform other duties as assigned.

Key Success Factors

• Strong analytical and quantitative skills

• Strong proofreading and editing skills

• Excellent written communication and copywriting skills

• Strong project management skills

• An ability to work under tight deadlines

• Key Performance Metrics include: volume of re-engaged leads, appointments generated through email, LER, LSR, Open Rate, CTR

Qualifications

• Bachelor's degree desired or equivalent work experience

• 3+ years experience in marketing, at least 1 year email marketing experience preferred

• Strong knowledge of email best practices extending to targeting, creative messaging, CAN-Spam compliance, responsive design, deliverability, A/B testing, and email performance metrics

• Experience in creating and managing email campaigns in a major email marketing platform preferred (Marketo, HubSpot)

• Experience with Adobe Photoshop or Illustrator preferred

• Working knowledge of HTML, CSS, and the capabilities of content marketing platform preferred