Stafford County Stafford , VA 22556
Posted 2 weeks ago
Job Description
Performs clerical and intermediate technical work assisting with a variety of office and administrative tasks in the Marketing division of Parks, Recreation, Facilities and Tourism. Performs difficult technical work assisting with marketing initiatives, including creative, digital, social media, events, public relations and internal and external communications; does related work as required. Work is performed under general supervision and reports to Marketing Manager.
The hiring range for this position is $19.25/hour to $25.99/hour based on experience.
The full range of thid position is $19.25/hour to $32.73/hour to provide opportunity for growth and development.
Examples of Duties
Assist with digital and social media marketing projects and initiatives to ensure that all activities
align with the marketing communication plans and branding efforts.
Work with department managers to develop marketing strategies for programs and
events.
Develop and implement digital marketing strategies to include website, newsletters and
social media accounts.
Supports the Marketing Manager with content on website and social media platforms to
include, Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube; also supports other
marketing and advertising efforts.
Create marketing flyers and graphics for programs and events.
Analyze data to determine campaign efficiency.
Develop an identifiable brand through maintaining county brand graphic standards for
all marketing collateral and assure consistent adherence to branding guidelines.
Creation of program/activity guides for printing and distributions.
Maintain and create community partnerships and participation in community events
within department and partners.
Coordinate in-person marketing opportunities.
Develop new marketing strategies.
Knowledge, Skills and Abilities
Understanding of practices, techniques, and methods of planning and
implementing marketing and communication initiatives, and strategies;
General knowledge of the geographic layout of the County and surrounding
areas;
Skill in public speaking before groups of various sizes;
Skill in use of personal computers;
Ability to work independently;
Ability to communicate effectively both orally and writing;
Ability to understand detailed and complex policies and procedures;
Ability to plan, develop, implement, and evaluate advertising and marketing
strategies;
Ability to develop and write promotional copy, speeches, and correspondence;
Ability to research and interpret data;
Ability to prepare and maintain detailed records and reports;
Ability to process and utilize complex workplace data and graphics;
Ability to establish and maintain effective working relationships with general
public, co-workers, other departments, County officials, community leaders, local
groups, businesses, media, and agencies;
Ability to express ideas and present programs in an enthusiastic and dynamic
manner to a diverse public.
Education and Experience
Any combination of education and experience equivalent to graduation from high school, and 1 to 2 years of clerical and administrative experience. Marketing or graphic creation helpful. Associates Degree or higher is preferred.
Special Requirements
Physical Requirements/Work Environment
This is sedentary work but requires the exertion of up to 25 pounds of force regularly
and a negligible amount of force frequently or constantly to move objects. Work requires
reaching, grasping, repetitive motions, and standing for several hours infrequently. Vocal
communication is required for expressing or exchanging ideas by means of the spoken
word. Hearing is required to perceive information at normal spoken word levels. Visual
acuity is required for preparing and analyzing written or computer data, operation of
machines, determining the accuracy and thoroughness of work, and observing general
surroundings and activities. Work requires driving to meeting locations within the region.
The worker is subject to inside and outside environmental conditions.
Stafford County