Marketing Services Specialist - Hcpl

Proassurance Corporation Okemos , MI 48805

Posted 2 months ago

An exciting opportunity exists to join the ProAssurance family of companies!

We are a specialty writer of professional liability, products liability and workers' compensation insurance. With over 1,000 employees operating in 40 states, our company is well positioned to offer career opportunities to individuals interested in professional growth.

The primary responsibility of the Marketing Services Specialist is to support the Marketing Service team's operational needs as well as assist in executing marketing initiatives and projects. This position enables the marketing team to achieve specific, measurable marketing goals via projects and initiatives which include, but are not limited to, direct mailing logistics/fulfillment, advertising support, trade show logistics support, internet/social media posting, and sales/marketing document formatting.

  • Aid in execution of marketing campaigns for both prospects (new business) and customer retention (renewals)

  • Formatting and posting of crucial forms and materials in support of sales department activities

  • Directing accurate and swift fulfillment of prospect and customer replies to online and direct mail campaigns

  • Logging into & reporting from CRM the customer/prospect activities related marketing projects

  • Organizing the annual review and updates of marketing point of sale and other materials including coordinating/documenting approval via our Legal team

  • Providing set-up and execution to support for regional and national webinars

  • Social media postings for key events

  • Maintenance of internal reference materials

  • Maintenance of reference materials on the public website

  • Planning, logistics, and support for marketing and sales events including professional conferences/trade shows

  • Other marketing and administrative duties as assigned by the department management team

  • Bachelor's degree in marketing or related field or minimum 3 years of experience in those fields

  • Strong knowledge of Microsoft Office, including Outlook, Word, Excel, and PowerPoint

  • Working knowledge in design programs, including InDesign, Acrobat, and Illustrator

  • Highly organized, self-disciplined, and a keen attention to details

  • Preferred CRM experience

  • Preferred experience working on social media platforms including Twitter, LinkedIn, YouTube, and Hootsuite

  • Strong sense of urgency, drive, and passion to take ownership of assigned projects and tasks

  • Ability to handle multiple tasks and conflicting deadlines

  • Must be physically able to lift boxes and containers up to 25 lbs.

  • Open to limited travel

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Marketing Services Specialist - Hcpl

Proassurance Corporation