Marketing Retention Campaign Senior Manager - ( 2105831 )
Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose - to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world's leading learning company. Learn more at pearsonplc.com.
The Marketing Retention Campaign Manager works collaboratively with business stakeholders to prepare and execute digital multi-channel marketing campaigns across the customer journey. This is a highly dynamic role focused on support of Pearson's product offerings for Higher Ed courseware in North America.
Reports to the Director of Customer Marketing to develop and execute coordinated, conversion driven, digital multi-channel marketing plans for key products. This includes a partial focus on pre-purchase digital marketing tactics, and a primary focus on post-purchase journey digital marketing.
Marketing channel includes, but is not limited to, email, mobile, social, and some paid media initiatives, all driving to pearson.com.
Deep focus on the launch of retention marketing across both strategic and tactical planning to drive business results for existing customers
Develop and optimize targeted segments within marketing plans to drive qualified traffic and revenue-building activities, and retain customers
Create test-and-learn plans to maximize engagement, conversions, and retention across new and existing customers
Manage reference documentation, status meetings, ongoing collaboration with project partners all the way through campaign launch
Uncover and communicate consumer insights to drive actionable conclusions and recommendations relative to story development, messaging, communication and launch plans. Collect and use data to inform new campaigns and the evaluation of existing campaigns.
Maintain briefs and ongoing collaboration with the creative team throughout development of campaign assets.
Drive daily achievement of campaign objectives and KPI targets, including revenue, conversion, AOV, customer satisfaction
Drive sustainable and profitable sales growth for Pearson.com in North America, ensuring that sales and gross margin goals are met.
Increase digital customer engagement that will lead to long term customer loyalty and increase lifetime value
Generate new ideas to drive conversion and build and execute successful business plans
Assist with defining the ROI of all proposed plans and report on the actual ROI post-implementation based on a rigorous system of performance and attribution
Track, record, and analyze weekly results Present KPI's in weekly and monthly reporting meetings to senior management, the product marketing team and channel owners
Define key measures of success and provide transparency into performance of those initiatives
Manage the development and maintenance of reference document, including marketing calendar and status documentation
The anticipated starting salary range for Colorado-based candidates expressing interest in this position is $75K-$88K. This position is eligible to participate in an annual incentive program. Benefits available to eligible employees can be seen at: https://pearsonbenefitsus.com/
Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.
6 years experience in campaign management with at least 3 years of digital marketing experience
Direct-to-consumer/B2C marketing experience strongly preferred
Experience in retention marketing a plus
Demonstrated success in creating digital strategies to drive business results. Prior success in hitting/surpassing business objectives and KPI targets, including revenue, conversion, and AOV
Understands and can effectively report on traffic trends, funnel analysis, and customer behavior.
Analytical and process-oriented, strong quantitative, analytical, and problem-solving skills, including data analysis and modeling. Experience with web analytics strongly preferred. Experience with Salesforce Marketing Cloud is a plus.
Strong presence, able to clearly and consistently work side-by-side across functions and departments and synthesize multiple points of view into a coherent action plan
Willing to think outside the box and challenge the status quo, while also fairly evaluating all possible solutions in making strategic decisions
Able to manage through ambiguous and subjective situation
Primary Location : US-RE-Remote
Work Locations :
Job : Marketing
Organization : North America
Employee Status : Regular Employee
Job Type : Standard
Job Level : Manager
Shift : Day Job
Travel : No
Job Posting : Aug 25, 2021
Job Unposting : Ongoing
Schedule: : Full-time Regular
Req ID: 2105831