Marketing Researcher - Public Affairs

Help develop outbound marketing campaigns for Public Affairs, communicating Meta's value and points of view to policy insiders in the US and in global markets. Requires a full-stack partner, with skill collaborating/influencing east-west across multiple teams (Marketing, Comms, DSS, and policy teams).

Marketing Researcher - Public Affairs Responsibilities

• Lead research that addresses core business problems for Meta and our brands and execute innovative quantitative and qualitative research to support the marketing organization, the Family of Apps, and Meta at large

Translate research findings into actionable insights and strategic recommendations that will have an effect on reaching hundreds of millions of people and changing their attitudes

Set campaign strategy and test creative execution Inspire product creation and influence product roadmaps to bring our brand to life

Communicate effectively in order to motivate people to take action in marketing and across the organization

Develop and drive research strategy globally

Minimum Qualifications

• Demonstrated track record of identifying issues and opportunities and using research to develop and drive strategy

Experience directing agencies/vendors to deliver results

Experience with international research

Experience with independently executing full-cycle research from research design to reporting and socialization of results Bachelor's degree with 6+ years of experience with extensive background in quantitative or qualitative research, including hands-on experience in writing research instruments (e.g., such as discussion guides or survey questionnaires) and analysis (e.g., weighting, data cleaning, regression, cluster/segmentation analysis, content analysis, narrative analysis, thematic analysis)

Experience with content creator audience

Experience using primary and secondary research to influence executives and colleagues

Experience with product optimization, brand strategy, creative testing, marketing campaign measurement, or lifecycle research

Preferred Qualifications

• 6+ years relevant experience

Experience with survey programming tool (e.g., Qualtrics or SurveyMonkey)

Locations

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect.

Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.

$160,000/year to $219,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable.

In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.