SP Plus Corporation San Antonio , TX 78245
Posted 2 months ago
Overview
SP+ is driven by Our Promise, "Making Every Moment Matter for a World on the Go." Our team understands that time is scarce, so we are intentional about putting ourselves in the shoes of those we serve. The result is a unique combination of talented people and industry-leading technology that enables SP+ to prioritize each and every moment, recognizing that the time colleagues, clients and customers invest in us must always matter.
SCOPE OF POSITION
Salary Range: $63,000.00 to $67,000.00 annually
The Marketing Representative is a self-starter who thrives in a fast-pacedatmosphere executing and managing multiple marketing elements including butnot limited to digital campaigns, web, social media, email, print, and outdoorsignage.
Responsibilities
Essential Duties and Responsibilities
Develop and manage airport marketing programs that support parkingpromotion and incremental sales/revenue for SAT.
Work directly with the SAT team to develop programs that support operationalobjectives and business commitments.
Establish program objectives, integration of messaging, and identification ofappropriate vehicles and channels for marketing campaigns.
Work with the SAT team to identify competitive challenges and untappedopportunities and develop marketing programs that effectively exploit them todrive traffic and revenue to on-airport parking.
Work in collaboration with our team members who support our internal onlinereservation platform to develop content for prepaid parking reservations.
Work in collaboration with corporate marketing support staff on theimplementation of centrally managed marketing programs including websiteand mobile promotions, paid search campaigns, geofencing displayadvertising, email marketing, social media and partnership marketing.
Coordinate with corporate marketing support staff the management of airportmarketing campaigns requiring third party advertising, marketing agenciesand vendors.
Ensure that all program executions conform to SP+ and SAT corporate brandguidelines.
Prepare and present marketing results to measure performance from localmarketing efforts.
Respond to customer inquiries and concerns via review platforms, web,email, and social media.
Marketing Initiatives Development
Work with the airport operations team to develop online sales capabilities andstrategies that capture ecommerce market segment
Consistently review existing website content supporting airport parking andidentify additions and modifications to improve organic search performance through search engine optimizations (SEO), including site content, parking rates, maps, calculator and more
Monitor and analyze paid search campaigns in support of airport-specific initiatives and objectives
Develop and implement messaging strategies and implementation plans for social media channels
Work in collaboration with Corporate Marketing to accurately track and analyze programs to maximized performance, and contribution to business objectives
Assist airport team leaders with presentation development for client meetings
Education&Training
Act as the local subject matter expert with airport operation teams for all online and offline marketing initiatives
Monitor the marketing initiatives implemented within SAT to ensure that best practices are being observed
Stay abreast of the latest innovations in online and offline marketing capabilities and their applicability to SAT revenue generation
Qualifications
2+ years of work experience in interactive marketing
Bachelor's degree in marketing or a related field
Excellent organizational skills
Confident presentation skills
Proven ability to self-manage
Proficient to advanced Microsoft Excel and PowerPoint
Ability to prioritize, manage multiple projects and meet deadlines
Excellent oral and written communication skills
Marketing program management experience preferred
Working knowledge of marketing program analytics software including GoogleAnalytics and Google Adwords
SP+ is an equal opportunity employer committed in policy and practice to recruit, hire, train, andpromote, in all job classifications, without regard to race, color, ancestry, religion, sex, age,national origin, citizenship status, marital status, sexual orientation, veteran status, genderidentity, disability or other classes protected by federal or state law. SP+ does not tolerateharassment or retaliation against any employee or applicant based on these characteristics orbecause the individual exercised their EEO rights.
Location
US-TX-SAN ANTONIO
SP Plus Corporation