Marketing Rep

Overview

Will represent the products/services of UnityPoint Health

• Cedar Rapids Work Well Solutions programs; serve existing clients and seek new clients in the surrounding market in such a manner as to ensure continued market penetration and profitability. Responsible for the design, development, and implementation of a comprehensive sales initiative for the Work Well Solutions programs and services to include cold calls, marketing mailings, exhibiting, special events, and more. Coordinates all sales and marketing activities associated with the delivery of services to clients. Supports account development and maintenance through education to new and existing employees, trade shows and communication methodologies. Works collaboratively with the Manager of Work Well Solutions to provide efficient customer service and problem resolution to ensure clients and patients receive the highest level of care and service possible.

Why UnityPoint Health?

• Commitment to our Team

• For the third consecutive year, we're proud to be recognized as a Top 150 Place to Work in Healthcare by Becker's Healthcare for our commitment to our team members.

• Culture

• At UnityPoint Health, you matter. Come for a fulfilling career and experience a culture guided by uncompromising values and unwavering belief in doing what's right for the people we serve.

• Benefits

• Our competitive Total Rewards program offers benefits options like 401K match, paid time off and education assistance that align with your needs and priorities, no matter what life stage you're in.

• Diversity, Equity and Inclusion Commitment- We're committed to ensuring you have a voice that is heard regardless of role, race, gender, religion, or sexual orientation.

• Development- We believe equipping you with support and development opportunities is an essential part of delivering a remarkable employment experience.

• Community Involvement

• Be an essential part of our core purpose-to improve the health of the people and communities we serve.

Hear more from our team members about why UnityPoint Health is a great place to work at https://dayinthelife.unitypoint.org .

Responsibilities

Marketing- Sales Initiatives:

• Coordinate and manage all marketing / sales activities for the Work Well Solutions programs and services.

• Specify potential contacts, targeted employers and related schedules for client meetings and sales presentations.

• Conduct on-site meetings with employers for the promotion, marketing, and sales of Work Well Solutions services and products.

• Conduct cold calls and follow up calls to potential businesses in order to establish a relationship and possible increase in business.

• Establish quarterly service meetings and semi-annual review sessions with clients at their request, including attendance at business coalitions and industry councils as requested and/or appropriate.

• Develop and maintain liaison activities with community organizations for the purpose of networking and marketing the programs and services of Work Well Solutions.

• Develop and conduct occupational health or wellness related training, seminars, and presentations for clients and other potential business/industry decision-makers.

• Prepare, develop, and deliver sales projections, promotional materials, displays, presentations, reports, and statistical / data analyses as requested.

• Develop business, marketing, and sales plans as requested.

• Monitor quality assessment associated with marketing / sales activities and report results to the appropriate departments and staff involved.

40%

Marketing- Sales Reporting

• Work cooperatively with Manager of Work Well Solutions and the Work Well Solutions team to foster and promote our programs to other UnityPoint Cedar Rapids departments, case managers, specialist referral practice groups and outside organizations to promote the full scope of Work Well Solutions programs and services.

• Assess and communicate proposed new product lines and/or service opportunities.

• Work collaboratively with Manager of Work Well Solutions on customer satisfaction survey feedback. Work with staff as appropriate to address concerns and rectify client service issues.

• Prepare written updates summarizing monthly marketing / sales activities and contacts made, forwarding this information to designated recipients.

• Balance team and individual responsibilities; be open and objective to other's views; give and welcome feedback; contribute to team goals; put success of team above own interest.

• Demonstrate initiative to consistently improve quality and customer service.

• Work closely with Work Well Leadership Team and Marketing departments as requested.

• Perform other functions as directed by Director and Manager of Work Well Solutions.

• Integrate and demonstrate FOCUS values and Expectations for Personal and Service Excellence to guide professional behaviors, while adhering to the policies and procedures of Work Well Solutions.

• Demonstrate the ability to meet the department work schedule.

40%

Customer Services

• Ability to maintain & update company profiles, correspondence logs, and company files.

10%

Basic UPH Performance Criteria

• Demonstrates the UnityPoint Health Values and Standards of Behaviors as well as adheres to policies and procedures and safety guidelines.

• Demonstrates ability to meet business needs of department with regular, reliable attendance.

• Employee maintains current licenses and/or certifications required for the position.

• Practices and reflects knowledge of HIPAA, TJC, DNV, OSHA and other federal/state regulatory agencies guiding healthcare.

• Completes all annual education and competency requirements within the calendar year.

• Is knowledgeable of hospital and department compliance requirements for federally funded healthcare programs (e.g. Medicare and Medicaid) regarding fraud, waste and abuse.Brings any questions or concerns regarding compliance to the immediate attention of hospital administrative staff.Takes appropriate action on concerns reported by department staff related to compliance.

10%

Disclaimer: This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that required of the employee.Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

Demonstration of UPH Values and Standards of Behaviors

Consistently demonstrates UnityPoint Health's values in the performance of job duties and responsibilities

Foster Unity:

• Leverage the skills and abilities of each person to enable great teams.

• Collaborate across departments, facilities, business units and regions.

• Seek to understand and are open to diverse thoughts and perspectives.

Own The Moment:

• Connect with each person treating them with courtesy, compassion, empathy and respect

• Enthusiastically engage in our work.

• Accountable for our individual actions and our team performance.

• Responsible for solving problems regardless of the origin.

Champion Excellence:

• Commit to the best outcomes and highest quality.

• Have a relentless focus on exceeding expectations.

• Believe in sharing our results, learning from our mistakes and celebrating our successes.

Seize Opportunities:

• Embrace and promote innovation and transformation.

• Create partnerships that improve care delivery in our communities.

• Have the courage to challenge the status quo.

Qualifications

• Bachelor's degree in Business Administration, Health Care Administration, Nursing or related field is required.

• Minimum of three to five years experience in business/occupational health related setting, with sales/marketing of healthcare services is preferred.

• Must possess knowledge of healthcare and hospital services to strategically promote services.

• Strong communication skills and the ability to assess customer/client needs are essential.

• Must have sound organizational, verbal and time management skills.

• Must have the ability to effectively lead, facilitate and collaborate with diverse individuals and/or groups to develop market strategies.

• Must have the ability to effectively direct the development and implementation of market strategies and tactics (coordinate marketing resources).

• Must have the ability to organize and manage multiple projects with changing priorities.

• Excellent personal and written communication skills.

• Must be proficient in the use of Microsoft Word, Excel, PowerPoint, graphic design products or other common office/word processing software packages.

• Area of Interest: Business Professionals;

• FTE/Hours per pay period: 1.0;

• Department: Occupational Hlth/Workwell;

• Shift: Monday-Friday;

• Job ID: 153350;