Marketing & Promotions Manager
Los Angeles, CA
Job #: RLA19-05
Univision Communications Inc. (UCI) has evolved into a top-tier multimedia company with 17 broadcast, cable and digital networks; 59 TV stations; 67 radio stations; online and mobile apps; products and content creation facilities. UCI focuses on delivering a branded experience everywhere its audience is, reaching 49 million unduplicated media consumers monthly across TV, Radio and Digital. As a mission-driven Company, UCI is committed to informing, entertaining and empowering Hispanic America.
Univision Station Groups, Inc. has an opening for a Marketing and Promotions Manager work closely with Content to create a strategy that will support the rating goals initiatives for the whole cluster, while at the same time developing a unique plan for each of the stations and products. Create the marketing and promotions strategy based on programing goals for the various Los Angeles Radio stations.
Responsible for department's budget.
Accountability of the on-air strategy to effectively use inventory to promote newscasts, events, radio stations and promotions, PSA's and company initiatives across all brands.
Create and execute marketing plans for special events such as K-LOVE LIVE and BMF Fest. Be the point person and oversee the production for concert and events.
Oversee OOH branding campaigns such as; K-LOVE's "Omar y Argelia Son Como Tu" which includes bulletins, cinema, digital/social media and grassroots.
Work with all departments to develop and execute promotional opportunities maintaining on-air strategy, increasing visibility in the market, TSL and Cume.
Collaborate with content to create unforgettable and unique consumer experiences, supervise vPromotions.
Responsible for the development, execution and fulfillment of sales promotions including working with legal/risk management for rules and regulations, on-air message, and branding.
Accountable for managing partnerships with existing clients, sports franchises, concert promoters and community partners increasing visibility of the brands/talent in the market and creating third party opportunities for sales team.
Manage relationships with key stakeholders in the company to create synergies and cross-promotional opportunities such as UCI's Creator Network and the integration of local radio talent in shows like Despierta America, PLN, Balon de Oro, El Gordo y La Flaca, etc.
Liaison with content directors, executive producers and news director for radio on-air promotions. Communicating to the AE's and managers the latest events, marketing radio packages and talent announcements.
Prepare presentations, reports and communication documents for internal and external use.
Assist in the development marketing and promotional materials, including on-air, print and digital collateral.
Keep track of marketing promotional materials to meet deadlines.
Required Skills & Experience
Bachelor's degree or equivalent experience; 5+ years prior experience in radio marketing and promotions field preferred.
Bilingual (English/Spanish) spoken required.
Strong analytical, organizational, verbal, and written communication skills
Desired Skills & Experience
Knowledge of vPromotions, vCreative.
Spanish written skills required.
Proficiency in Excel, Word, PowerPoint, and Microsoft Outlook
Previous marketing/media experience
Must be willing to work from office in Los Angeles, CA.
Must be willing to submit to a background investigation
Must have unrestricted authorization to work in the United States
About Univision Communications Inc.
Univision is the leading media company serving Hispanic America. The company's broadcast assets include Univision Network, one of the top television networks in the U.S. regardless of language and the most-watched Spanish-language broadcast network in the country; UniMs, a leading Spanish-language broadcast television network; and Univision Local Media, which owns and/or operates 64 television stations and 58 radio stations in major U.S. Hispanic markets and Puerto Rico. Univision Cable Networks consists of Univision Deportes Network (UDN), the most-watched Spanish-language sports cable network in the U.S.; Galavisin, the most-watched U.S. Spanish-language entertainment cable network; Univision tlnovelas, a 24-hour Spanish-language cable network dedicated to telenovelas; ForoTV, a 24-hour Spanish-language cable network dedicated to international news; and an additional suite of cable offerings De Pelcula, De Pelcula Clsico, Bandamax, Ritmoson and Telehit. Univision's cable portfolio also includes FUSION TV, an English-language news and lifestyle cable network; an investment in El Rey Network, a general entertainment English-language cable network. The company also owns and operates several premier digital destinations including Univision Now, a direct-to-consumer, on-demand and live streaming subscription service; Univision.com, the most-visited Spanish-language website among U.S. Hispanics; and Uforia, a digital music application featuring multimedia music content. The company's assets also include the digital brands associated with the Gizmodo Media Group and The Onion.
Univision es la principal empresa de medios de comunicacin al servicio de la comunidad hispana en Estados Unidos. Las propiedades de difusin de la compaa incluyen Univision, una de las principales cadenas en EE. UU., independientemente de idioma, y la cadena de seal abierta en espaol de mayor sintona en el pas; UniMs, una destacada cadena de seal abierta en espaol, y Medios Locales de Univision, que es propietaria u opera 64 estaciones de televisin y 58 emisoras de radio en los principales mercados hispanos de EE. UU. y Puerto Rico. Univision Cable Networks consta de Univision Deportes Network (UDN), la cadena deportiva por cable en espaol de mayor sintona de EE. UU.; Galavisin, la cadena de entretenimiento por cable en espaol de mayor sintona en EE. UU., Univision tlnovelas, una cadena por cable en espaol que trasmite 24 horas al da y se dedica a telenovelas; ForoTV, una cadena por cable en espaol que trasmite las 24 horas del da y se dedica a noticias internacionales, y un conjunto adicional de ofrecimientos por cable: De Pelcula, De Pelcula Clsico, Bandamax, Ritmoson y Telehit. Adems, la cartera en cable de Univision incluye FUSION TV, una cadena por cable de noticias y estilo de vida en ingls, as como la participacin en El Rey Network, una cadena por cable de entretenimiento general en ingls. La compaa tambin es propietaria y opera varios destacados destinos digitales, incluidos Univision NOW, un servicio directo al consumidor de suscripcin a streaming en vivo a solicitud; Univision.com, el sitio de internet en espaol ms visitado por los hispanos de EE. UU., y Uforia, una aplicacin digital con contenido musical en medios mltiples. Entre las propiedades de la compaa tambin se encuentran marcas digitales asociadas a Gizmodo Media Group y The Onion.
For more information, please visit www.Univision.net.
Univision is an Equal Opportunity Employer including Vets and Disabled
Univision Communications Inc.