To create and manage living environments that emphasize quality of life and enable residents and staff to achieve an optimum level of wellbeing.
The Integrated Marketing Project Manager will work closely with the National Director of Marketing to implement the marketing plan and strategies. This role coordinates with the corporate office and site level sales and marketing teams to support their respective missions, ensuring consistency in voice and cultivating a strong community around the brand.
Essential Job Functions, Duties, and Responsibilities
Effectively work with the corporate office marketing team to implement and deliver consistent marketing strategies.
Contribute to assessing, developing and executing the organization's marketing, advertising and promotion activities, including print, social media, photography, videography, digital marketing, direct mail, television, and radio outlets.
Oversee the project management tool and provide training and updates to users.
Work with the National Director of Marketing and marketing team to assess requests within the organization and help to provide recommendations to help meet their goals and objectives.
Manage aspects of marketing campaigns and deliverables, including inventory management, planning and implementation responsibilities for national events, monitoring for consistent use of messaging and positioning and print orders of marketing collateral.
Prioritize, track, handle, and maintain records of elements, manage costs, and time schedules of multiple projects.
Ensure that print and digital content is up-to-date with current product offerings and accurate information.
Monitors, measures, evaluates and reports marketing and results on an ongoing basis. Establishes benchmarks, develops supporting reports and communicates results. Provides quarterly reports to the National Director of Marketing.
Identify and analyze issues, patterns and trends in requests and programs/services performance and communicate and help provide recommendations to marketing team.
Communicate and coordinate with outside agencies on ongoing campaigns.
Proactively assess video and photography assets and takes the lead in scheduling, planning and coordinating video or photo shoots to build digital assets for The Goodman Group and managed communities.
Develop new processes and procedures when necessary.
Research, analyze, and monitor financial, technological, and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.
Must possess the ability to make independent decisions, follow instructions, and accept constructive criticism. Must be able to deal tactfully with personnel, residents, family members, visitors, government agencies/personnel, and the general public. Must be able to speak, write and understand English in a manner that is sufficient for effective communication with supervisors, employees, residents, and families.
Education and Experience
Bachelor's degree in marketing or project management with a minimum of five years of experience.
Strong leadership skills.
Excellent communication, writing and editing skills. Able to formulate, articulate and present creative ideas.
Ability to manage multiple projects simultaneously and to keep abreast of innovative marketing and communications trends and technologies.
Demonstrated creativity and documented immersion in social media.
Demonstrated ability to drive marketing strategy and track metrics and outcomes.
Experience sourcing and managing content development and publishing.
Basic knowledge of search engine optimization and ability to pick up new applications and tools quickly.
Discretion to identify threats and opportunities in user generated content.
Able to work collaboratively across the digital space with agency partners in social and digital strategy, site design, SEO and creative.
Display an innovative mind and offer strategic creative solutions for projects.
Have a flexible can-do attitude, and a good team player.
Good organizational and time management skills.
Ability to travel up to 30% of the time.
Sales and Marketing
Willingness to travel:
25 - 50%
The Goodman Group