Our dynamic North American Marketing team is looking for someone who can bring their experience and expertise as a Corporate Accounts Marketer to build out our value proposition to the future of diagnostics healthcare. As the Marketing Project Leader - Performance Partnership, Corporate Accounts, you will build the commercial strategy by bringing together a cross-functional, cross-portfolio team of colleagues and external vendors. You will create the Beckman Coulter value proposition on our suite of products that will not only appeal to the core lab but to the C-suite of the hospital network. You will support both strategic and tactical marketing which will be essential to meet our short and long term objectives of maximizing market access and sales performance, aligned with Beckman Coulter Diagnostic's business.
My name is Janice and I am an internal recruiter assigned to this role. If you are interested or have a referral please contact me to discuss.
Key Responsibilities include but not limited to:
Create a comprehensive marketing plan to support Beckman Coulter's commercial objectives that lead to competitive wins and increased market share within Corporate Accounts.
Map out the buying process of Health Systems, GPOs and customers who are purchasing through the distribution channel as it relates to clinical laboratory products by conducting VOC.
Creates marketing programs and customer facing tools targeting C-Suite, key stakeholders: including committee members, executives, Clinical IT, procurement, medical directors
Identify forward thinking market trends and anticipate customer needs to shape the future of clinical laboratory. Leverage primary and secondary market research methodologies to identify market opportunities for growth and take action by creating solutions that meet customer needs today and in the future.
Develop training content and facilitate training programs for Corporate Account sales leadership and associates.
Establish and maintain appropriate systems and mechanisms to maximize competitive advantage and improve the organization's understanding of our competitors.
Identify and collaborate with KOLs to create evidence based materials (white papers, presentations, articles) which positions Beckman Coulter as the leader within the IVD market space.
Manage the marketing budget and relationships with agencies and consultants.
Bachelor's Degree required with a minimum 14 years of experience in related field (i.e. sales, national accounts, national accounts marketing, and sales training).
MBA/Master's degree with 12 years of industry experience is preferred.
Demonstrated ability to be a high level contributor and lead multiple and complex projects, processes or functions.
Should have demonstrable knowledge of US diagnostic / IVD industry and how such products are marketed and sold into US healthcare systems, GPOs, and in the distribution channel
Ability to work in a large, matrixed organization with working knowledge of the principal areas and roles of Marketing, Sales, Service, Finance, Contracting and Business Development.
High energy, self-starter with a bias for action and sense of urgency; a 'roll up their sleeves' type individual who is able to get marketing and sales organization excited about corporate accounts strategy and messaging.
Excellent problem solving and analytical skills with an ability to perform exceptionally well in a fast-paced and performance oriented environment.
Strong interpersonal skills and communications style to develop confidence not only among associates and the Executive Team, as well as current and potential customers
Emotional maturity and ability to create change in an environment where the structure may evolve rapidly.
Willingness to travel 20% to 30% of the time.
At Danaher, we are dedicated to building and sustaining a truly diverse and inclusive culture. These are not just words on a page
Diversity and Inclusion is a top priority for the company, and it ties deeply to each of our core values. Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.