Marketing Programs Specialist III

Lennox International West Columbia , SC 29172

Posted 2 weeks ago

Company Overview

Lennox International (LII) is a leading global provider of innovative climate control solutions for heating, ventilation, air conditioning, and refrigeration (HVACR) markets.Beginning over a century ago, Lennox International has built a strong heritage of Innovation and Responsibility. Our position as an innovation leader continually inspires us to promote more efficient energy use and a healthier environment through our product operations. Our engaged and diverse workforce is committed to providing climate control solutions that provide the most value and comfort for our customers. We are proud to have instilled a shared sense of responsibility and commitment among our approximately 10,000 employees located throughout North America, South America, Europe, Asia, and Australia.

About Allied Air:

Allied Air Enterprises is a division of Lennox International, Inc., a leading manufacturer of heating, ventilation, air conditioning, and refrigeration products sold around the globe. We are committed to being the easiest HVAC manufacturer to do business with, partnering with a network of independent distributors who serve contractors and homeowners throughout North America.

The Allied Air Marketing Team has a simple mission: build our brands, drive demand, and achieve marketing excellence in all we do. To do that, we need you: an elite marketer with the vision, motivation, and desire to be the best and nothing less.

Job Description

The Marketing Programs Specialist III will be responsible for managing several signature marketing sell-through programs for Allied Air. Working with the Manager, Marketing Programs to drive the vision of these signature programs, you will be empowered as a creative marketing professional to drive excellence with existing marketing programs and promotions, channel merchandising best practices and prescriptive marketing promotional plans in our sales process. You will have a wide-ranging creative liberty and resources to drive programs to accelerate sell-through of our product. You will need to have a collaborative consultative communication style with fresh ideas, the ability to execute on those ideas while gaining stakeholder support and be metrics-driven. You will drive sell-through collaboratively with a team of the industry's top salespeople, product managers, and distributor partners.

You play a critical role on the marketing programs team, setting strategic vision and executing the promotional plans through the channel. In addition to the responsibilities already mentioned, you will:

  • Work with manager to set overall programs strategy, including the financial and reporting metrics for existing marketing programs

  • Design and maintain merchandising guidelines for your programs, generating new and innovative ideas while maintaining a consistent customer experience

  • Manage, develop, and implement sales promotion policies, programs and initiatives to maximize the return on our marketing investment

  • Research, evaluate and recommend new or enhancements to the existing programs

  • Continually benchmark your program offerings against key competitors, ensuring a superior offering to our customers

  • Direct promotion programs to align with defined company marketing and sales strategy

  • Collaborate with product management and brand marketing to establish marketing programs in support of new product introductions

  • Plan and execute a marketing budget in support of your program & promotion goals

Qualifications

Requirements:

  • Bachelor's degree in marketing or an equivalent combination of education and experience

  • Minimum five years related experience - including at least three years related to marketing programs

What you bring to the team:

  • Expertise in a variety of sales promotion, program management, proven marketing program success, and marketing best practices

  • Financial acumen and the ability to translate marketing investments into profitable returns

  • Creative aptitude and the ability to lead creative teams

  • Expertise in customer experience management

  • Excellent oral and written communication skills, including strong public speaking and executive communication techniques

  • A commitment to fast-paced marketing environment with a high level of energy and enthusiasm for the role

  • Ability to communicate effectively with a variety of audiences, including corporate executives, diverse internal project teams, independent business owners, and the contractors who install and service products in the field

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Marketing Programs Specialist III

Lennox International