Marketing Program Specialist II

Lennox International West Columbia , SC 29172

Posted 2 weeks ago

Company Overview

Lennox International (LII) is a leading global provider of innovative climate control solutions for heating, ventilation, air conditioning, and refrigeration (HVACR) markets.Beginning over a century ago, Lennox International has built a strong heritage of Innovation and Responsibility. Our position as an innovation leader continually inspires us to promote more efficient energy use and a healthier environment through our product operations. Our engaged and diverse workforce is committed to providing climate control solutions that provide the most value and comfort for our customers. We are proud to have instilled a shared sense of responsibility and commitment among our approximately 10,000 employees located throughout North America, South America, Europe, Asia, and Australia.

Allied Air Enterprises is a division of Lennox International, Inc., a leading manufacturer of heating, ventilation, air conditioning, and refrigeration products sold around the globe. We are committed to being the easiest HVAC manufacturer to do business with, partnering with a network of independent distributors who serve contractors and homeowners throughout North America.

The Allied Air Marketing Team has a simple mission: build our brands, drive demand, and achieve marketing excellence in all we do. To do that, we need you: an elite marketer with the vision, motivation, and desire to be the best and nothing less.

Job Description

The Marketing Programs Specialist II will be responsible for managing and setting the direction of several signature marketing programs for Allied Air. Working with key stakeholders to socialize your vision, you will be empowered as a creative marketing professional to drive excellence and results of these programs. Using your independence to get things done, you will have a wide-range of creative liberty and resources to drive programs to accelerate sell-through of our product. You will employ a collaborative consultative communication style with fresh ideas, the ability to execute on those ideas independently, and exhibit a results-oriented mindset, tracking and reporting on key performance indicators and metrics. You will learn the product, the sales channel, our customers, and define the pathways for your signature programs to succeed.

  • Work with manager to set overall programs and promotions strategy, including the financial and reporting metrics for existing marketing programs and promotions

  • Design and maintain merchandising guidelines for your programs and promotions, generating new and innovative ideas while maintaining a consistent customer experience

  • Manage, develop, and implement policies and benefits of these programs and promotions to maximize the return on our investment

  • Research, evaluate and recommend new or enhancements to the existing programs

  • Continually benchmark your program and promotional offerings against key competitors, ensuring a superior offering to our customers

  • Direct programs and promotions to align with defined company marketing and sales strategy

  • Collaborate with product management and brand marketing, engineering and technical support teams and promotions to drive sell-through

  • Plan and execute a marketing budget in support of your program and promotion goals

Qualifications

Requirements:

  • Bachelor's degree in marketing or similar field, or an equivalent combination of education and experience

  • Minimum five years related experience of which at least three years of experience with marketing programs and/or promotions

What you bring to the team:

  • Experience in a variety of sales promotion, program management, proven marketing program success, and marketing best practices

  • Financial acumen and the ability to translate marketing investments into profitable returns

  • Interest and eagerness to build marketing programs that best serve a technical audience

  • Excellent oral and written communication skills, including strong public speaking and executive communication techniques

  • A commitment to fast-paced marketing environment with a high level of energy and enthusiasm for the role

  • Ability to communicate effectively with a variety of audiences, including corporate executives, diverse internal project teams, independent business owners, and the contractors who install and service products in the field

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Marketing Program Specialist II

Lennox International