Marketing Program Manager

Salesloft Atlanta , GA 30301

Posted 3 months ago


Put Customers First. Team Over Self. Focus on Results. Bias Towards Action. Glass Half Full.

These are the values that define who we are, and which have empowered our staggering growth since our founding in 2011.

Based in Atlanta, Georgia, with additional offices in San Francisco, New York, London and Guadalajara, SalesLoft has over 400 employees and is growing by the day. As a testament to the culture and company we've collectively built, our world-class team has been named twice by Deloitte as a 'Fastest-Growing Technology Company in North America,' featured by The New York Times as a start-up that 'may be the next unicorn... on a path to a $1B valuation,' and has consistently been recognized as a '#1 Best Place to Work in Atlanta.' SalesLoft is disrupting the Sales Engagement space and is on a mission to activate the authentic seller in all of us.

We're on a mission to redefine an industry! This is challenging work but our team of brilliant creatives makes the journey thrilling. We're fast-paced, innovative, and collaborative. We pursue excellence in everything and have a lot of fun along the way. Come join us!


Although we're proud of our history, we're just as excited about the future. We want to create a world-class culture and company that attracts, develops, engages and retains the nation's elite talent.

At SalesLoft, our Marketing Program Manager is pivotal to our company's success. You will be a key member of our fast-growing and high-performing demand generation team within SalesLoft, championing our account-based efforts.

In addition to working with amazing colleagues who exemplify our 'team over self' core value, you will also have the opportunity to create and execute impactful campaigns that will drive customer growth. You will have an opportunity to make a difference.


We are seeking a results-oriented individual that will focus on building and executing programs to grow SalesLoft's footprint within our current customers. This person will be an integral part of the team creating campaigns that demonstrate the value of SalesLoft to customers across different teams and use cases.

On a day-to-day basis, you will coordinate with marketing, sales & services teams to deliver marketing programs tailored to specific accounts to help expand their SalesLoft footprint. To thrive in this role, you will keep up with industry trends, customer use cases and partner with multiple stakeholders for joint success.

If you're passionate about sales technology, providing a world-class customer experience, and thrive in a fast-paced, hyper-growth startup environment, then becoming a Marketing Program Manager is the career path for you!


Our SalesLoft's demand generation team is comprised of seasoned and up-and-coming marketing professionals who are all aligned on one mission: to redefine the Sales Engagement space and activate the authentic seller in all of us.

The demand generation team consists of results oriented B2B marketing professionals with a strong mentality and desire to win in our market. They understand our ideal customer profile, how to attract key buyers to events, create content and other campaign touchpoints. The demand generation team members share a few common traits: they are smart, analytical, creative problem solvers, self-motivated, and passionate about growing the SalesLoft business. They are also the epitome of our core values - Customers First. Team Over Self. Focus on Results. Bias Towards Action. Glass Half Full.


  • BA/BS in business, marketing, communications or similar discipline

  • 3 or more years of experience in B2B marketing and/or account-based marketing

  • Enterprise and/or customer campaign execution a plus

  • Experience analyzing campaign success and revenue metrics

  • Experience presenting to audiences like sales, customer service and leadership

  • Creative, self-motivated and enjoys solving problems

  • Collaborative mentality by prioritizing 'we' and not focusing on 'me'

  • Experience with sales or marketing technology applications is strongly preferred such as Pardot/Marketo, Demandbase/Terminus, and Salesforce


  • Attend SalesLoft's New Hire Orientation, where you will learn our SalesLoft story and understand what makes our "Lofters" unique

  • Begin 1:1's with your manager, understand your 30-60-90 plan

  • Set your OKRs (Objectives and Key Results) with your manager and develop an action plan to expand customer accounts through marketing programs

  • Meet with marketing, sales leadership and customer services leadership to understand their roles and how you can make an impact

  • Learn about customer use cases and how marketing impacts customer adoption and expansion


  • Be able to identify key accounts with white space to target for marketing programs

  • Build joint marketing & sales expansion plans across departments

  • Build and execute programs to impact customer expansion

  • Create genuine, personalized and creative communications and content

  • Support marketing initiatives like fields events and customer expansion campaigns by targeting personas at key accounts with relevant messaging and invitations


  • Have created and executed campaigns that have impacted expansion

  • Measured and analyzed success and be able to present key findings to leadership

  • Continue to be innovative, creating new programs that enable SalesLoft to be #1 in the sales engagement market

  • Have become an internal champion for all things customer adoption & expansion and continue to partner with sales and services to expand our current customer base

IS THIS ROLE NOT AN EXACT FIT? Keep an eye on our Careers Page for other positions!


  • You will become part of an amazing culture with a supportive CEO and smart teammates who actually care

  • You will work with an amazing team you can learn from and teach

  • You will experience joining a high-growth/high-traction organization

  • You will hear "Yes, let's do that!" and then have the opportunity to successfully execute on your ideas

  • We have a vibrant, open office that utilizes modern technology

  • You will grow more here than you would anywhere else, that is a promise

SalesLoft is proud to be an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, pregnancy, sexual orientation, or any other characteristic protected by law.

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Marketing Program Manager