Marketing Program Manager (Remote) - ( 2112534 )
At Pearson, we're committed to a world that's always learning and to our talented team who makes it all possible. We are bold thinkers and standout innovators who push the boundaries of technology.
We create seeds of learning that become the catalyst for the world's innovations. Pearson's Virtual Schools division has reimagined K-12 education through our virtual school and curriculum offerings. Our schools, Connections Academy and Pearson Online Academy, provide a best-in-class online learning environment for K-12 students to acquire the skills and confidence they need to adapt and thrive in a changing world.
We also support school districts with curriculum, teachers and technology as they make the shift to online. The COVID-19 pandemic has introduced significant disruption and transformation to the K-12 learning market. And as a result, our category has seen explosive growth and our business has experienced enormous increases in awareness and enrollments.
This presents an incredible opportunity for our team to chart a ground-breaking path through this shifting environment to achieve continued success. We value diversity, equity and inclusion. We value the power of an inclusive culture and a strong sense of belonging. We seek to infuse diversity and inclusion in everything we do while promoting a culture where differences are embraced as strengths; opportunities are equal and accessible; consideration and respect are the norm; and all team members are supported in reaching their full potential.
The Marketing Program Manager will report directly to the Vice President, Partner Marketing and manage the marketing strategy and execution for a portfolio of schools to meet our annual enrollment goals. The Manager will coordinate strategy and execution of tactics among functional areas within the Marketing Department and will facilitate communication with other internal team members and school customers. The Manager of Partner Marketing is also responsible for managing the school-based outreach coordinator/manager relationships.
Marketing Plan Strategy and Execution
Leads and manages the local marketing strategies and executes initiatives and tactics for a portfolio of schools.
Serves as the voice of the customer to the Marketing department, championing the school/district in order to meet enrollment goals
Responsible for fully understanding the portfolio of schools they own, including, but not limited to consumer insights, market share, category and brand awareness, enrollment goal, competitors and more.
Reviews ongoing metrics and ROI to adjust marketing plans and drive tactics based on response to achieve enrollment goals
Coordinates and leads across the brand marketing, demand generation, marketing operations and retention teams the set-up and execution of the marketing strategy and plan for a portfolio of schools.
Provides timely and accurate communication to cross-functional teams to ensure awareness of, participation, and alignment in marketing initiatives
Sets the local messaging strategy, including differentiation and benefits.
Is obsessed with growth, constantly looking for new opportunities to grow market share.
Competitive Market Dynamics
Fully understands the online K-12 school market, including, national and local competitors, where we win, where we lose and how we stand out for a portfolio of schools.
Understands market share for Connections Academy, both nationally and locally, including how it changes each year versus our key competitors and how our strategy allows us to grow share overall.
Ways of Working
Understands the problems we face in the states we manage and defines ways to solve them.
Manages school-based outreach coordinator/manager relationships for a portfolio of schools
Presents updates to school leaders, school-based marketing representatives and boards as needed for a portfolio of schools
Partners closely with Sales, Finance, Client Development and Partnerships, School Services and Analytics to ensure we're collaborating and aligned on strategy/execution plans for a portfolio of schools
Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.
At least seven (7) to ten (10) years' work experience in marketing
Bachelor's degree in marketing or related field, Master's degree preferred
Combination of experience in offline and online marketing
Experience in understanding market research and business analytics; integrate with market and product knowledge, to develop marketing strategies and plans for the audience
Strong commitment to timelines, accuracy and professionalism
Team leader, team player and positive attitude in a results-driven environment
Data-driven approach and strong analytical skills
Ability to work in a fast-paced, changing environment with all levels of management
Excellent presentation, written and oral communication skills, with exceptional attention to detail and ability to collaborate across the organization
Strong organizational, prioritization, and time management skills
Delivering Financial Results
Building a strong team
Works well in a matrix
Takes personal responsibility
The anticipated starting salary range for Colorado-based individuals expressing interest in this position is $85,000 - $110,000 (depending on experience). This position is eligible to participate in an annual incentive program.
Benefits available to eligible employees can be seen at: https://pearsonbenefitsus.com/
Primary Location : US-RE-Remote
Work Locations :
Job : Marketing
Organization : North America Connections
Employee Status : Regular Employee
Job Type : Standard
Job Level : Manager
Shift : Day Job
Travel : No
Job Posting : Sep 3, 2021
Job Unposting : Ongoing
Schedule: : Full-time Regular
Req ID: 2112534