Marketing Program Manager

Coupa Software San Mateo , CA 94401

Posted 3 months ago

Coupa Software (NASDAQ: COUP), a leader in business spend management (BSM), has been certified as a "Great Place to Work" by the Great Place to Work organization. We deliver "Value as a Service" by helping our customers maximize their spend under management, achieve significant cost savings and drive profitability. Coupa provides a unified, cloud-based spend management platform that connects hundreds of organizations representing the Americas, EMEA, and APAC with millions of suppliers globally. The Coupa platform provides greater visibility into and control over how companies spend money. Customers small, medium and large have used the Coupa platform to bring billions of dollars in cumulative spend under management. Learn more at www.coupa.com. Read more on the Coupa Blog or follow @Coupa on Twitter.

Do you want to work for Coupa Software, the world's leading provider of cloud-based spend management solutions? We're a company that had a successful IPO in October 2016 (NASDAQ: COUP) to fuel our innovation and growth. At Coupa, we're building a great company that is laser focused on three core values:
1.Ensure Customer Success Obsessive and unwavering commitment to making customers successful.
2.Focus On Results Relentless focus on delivering results through innovation and a bias for action.
3.Strive For Excellence Commitment to a collaborative environment infused with professionalism, integrity, passion, and accountability.

We're looking for a Marketing Programs Manager to help plan and execute our inbound and ABM marketing programs. This role will work closely with Corporate Marketing, Sales, and Marketing Operations to create, execute, and report on programs that drive awareness, engage prospective prospects, and generate pipeline for our Corporate Sales Segment.

Reporting to the Director, Demand Generation, you will join a dynamic and empowering marketing team that operates with an urgency, a data driven mindset, attention to detail, an eye for quality, and a commitment to creating and influencing a quality pipeline for sales.

Responsibilities:

  • Develop and execute high-impact, integrated B2B demand generation programs to achieve revenue and pipeline goals.

  • Collaborate to execute innovative online and offline marketing strategies across account-based marketing programs, emails, webinars, content syndication, 3rd-party programs, and more.

  • Work cross-functionally across the marketing organization as well as sales and other teams to design and orchestrate impactful, targeted marketing programs.

  • Use "test-measure-learn" approach to iterate and optimize campaigns to drive the best possible results.

  • Measure and report on campaign results to track progress toward KPIs; share results with broader teams, including marketing, sales and customer success.

  • Keep up-to-date on best practices in demand generation and the latest marketing tools.

Requirements:

  • 3-5 years of hands-on B2B SaaS marketing experience including inbound and demand generation marketing

  • Experience using salesforce.com, webinar platforms, and marketing automation (preferably Marketo)

  • Strong communication and presentation skills

  • Familiarity with paid channel processes and inputs required to build GTM programmatic plans.

  • Strong written and verbal communication skills.

  • Strong interpersonal skills and ability to influence and motivate people at all levels across a broad variety of job functions.

  • Excellent organizational skills to juggle many tasks without losing sight of the highest priority items.

  • Ability to work well independently and within a group setting

  • High degree of initiative to drive projects to completion

  • Data-driven, well-rounded marketing, that is self-motivated and driven

At Coupa, we have a strong and innovative team dedicated to improving the spend management processes of today's dynamic businesses. It's our people who make it happen, and we strive to attract and retain the best in every discipline.

We take care of our employees every way we can, with competitive compensation packages, as well as restricted stock units, an Employee Stock Purchase Program (ESPP), comprehensive health benefits for employees and their families, a 401(k) match, a flexible work environment, no limit vacations for exempt employees, non-exempt employees are on an accrual basis for PTO, catered lunches

And much more!

As part of our dedication to the diversity of our workforce, Coupa is committed to Equal Employment Opportunity without regard for race, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity or religion.

Please be advised, inquiries or resumes from recruiters will not be accepted.


icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Marketing Program Manager

Sony Playstation Network

Posted 3 weeks ago

VIEW JOBS 8/2/2019 12:00:00 AM 2019-10-31T00:00 PlayStation isn't just the Best Place to Play —it's also the Best Place to Work. We've thrilled gamers since 1994, when we launched the original PlayStation. Today, we're recognized as a global leader in interactive and digital entertainment. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation. Key Function and Responsibility of the Role: We are looking for a dynamic, motivated, focused Program Manager in Global Marketing. You are responsible for driving key enterprise Marketing programs from initiation to completion.You show proven seasoned program-management skills as well as a fluency in Marketing planning and activations. Demonstrated experience in process design You love collaborating and are highly capable of initiating action, creating and handling complex schedules with inter-related dependencies. You can effectively influence business partners, project teams, leadership, and business partners. You will be for responsible for leading go-to-market product launches and campaigns across hardware, brand, and software, globally, as well as leading other initiatives. Partner organizations you are working closely with include: Marketing Territories, Product Development Studios, Creative, Product, Licensing, Commerce, Paid Media, CRM, Client Engineering, PlayStation.com, Merchandising, Analytics, Store Operations teams, and external business partners. Main Areas of Responsibility: * Own and drive program management for delivery of multiple big cross-regional and cross-functional initiatives * Responsible for end-to-end initiative management, demonstrating leadership and partnership across the project or program from end to end * You will facilitate early approvals across all elements of the program phases and their respective projects and achievements. * Translate business requirements to executable plans and drive execution * Lead dependencies, gap analysis, and risks * Help to evolve consistent go-to-market product, campaign and localization processes, globally, across hardware, software, and brand campaigns * Enable and influence teams to make a difference * Initiatives involve large-scale projects and programs, and include; * Initiation (figuring out detailed scope, major deliverables, cost estimates, timelines with inter-related dependencies); * Planning and Design (creating project team structure, coordinating with project team, leading business requirements); * Execution (supporting business lead with implementation of project or program) * Close (conducting formal post-mortems, documenting lessons learned, measuring outcomes against baseline) Required Qualifications: Education * Bachelor's degree Experience * 5+ years Program Management experience driving complex gaming, entertainment, or digital product and campaign launches, with experience leading large cross-regional, cross-functional team initiatives and programs * Strong understanding of marketing's core functions and capabilities[HM6] * You can build consensus through strategic vision and have extraordinary verbal, written, and social communication skills * Ability to lead effectively within a matrix organization * Robust organizational and project management capabilities, including the ability to create, run, and track complex timelines with inter-related dependencies * Strong analytical and critical thinking skills, combined with strategic business focus and vision * Strong reciprocal management style, with an execution- and result-oriented focus * Strong process orientation and enforcement * Ability to succeed amidst ambiguity, and to create predictability from chaos * Demonstrated passion and experience in data-driven, creative, and consumer-centric marketing * Shown leader who motivates and establishes teams with excellent partnership and collaboration skills * Strategic thinker and fast learner with the ability to influence and lead others to inspire change and optimize efficiency * Proficiency with process management and collaboration tools, including evolving processes as business needs change and/or to create economies of scale and repetition * Understanding of customer journey and customer experience within a complex marketing and commerce ecosystem * Strong communication and presentation skills across all levels of internal and external partners, with an ability to frame up status and recommendations * Ability to present and discuss information in a manner that persuades, educates, and enhances understanding at all levels * Ability to balance the goal of global campaigns and product launches with specific needs of individual geographic markets * You are a motivated, organized self-starter and able to tackle routine or complicated problems effectively * Exhibit meticulous attention to detail, with the ability to make good, timely decisions * Excel in tact, conflict resolution, negotiation, and relationship-building (preferably global experience across diverse cultures) Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to race, color, religion, gender, pregnancy, national origin, ancestry, citizenship, age, legally protected physical or mental disability, covered veteran status, status in the U.S. uniformed services, sexual orientation, gender identity, marital status, genetic information or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. We sincerely appreciate the time and effort you spent in contacting us and we thank you for your interest in PlayStation. Sony Playstation Network San Mateo CA

Marketing Program Manager

Coupa Software