Marketing Program Dev Mgr II

Bank Of America Corporation Charlotte , NC 28201

Posted 4 months ago

Job Description:

The Small Business Marketing Lead will be responsible for developing the marketing strategy to support the line of business priorities for Deposit, Merchant, Business Services, and Business Advantage Relationship Rewards. These strategies will be informed by competitive intelligence, research findings, and results. Business Advantage Relationship Rewards launched in 2018. In 2019, this strategy will expand, leveraging our early results, to a full acquisition and deepening lever for Small Business which will include a comprehensive program to qualified, needs balances as well as integration into other SB product campaigns. Once enrolled, this strategy expands to engagement and up-tier. This person will be responsible for developing that strategy. This individual will manage a team of program managers that will be responsible for the flawless execution of these programs. These program managers will lead the cross functional team of partners to drive out that execution.


  • 8+ years of Product and/or Consumers Marketing experience, with deep program management skills

  • Ability to apply and translate complex strategies into specific tactics and actions and effectively execute them within a highly matrixed organization

  • Ability to effectively lead cross functional teams with both direct and indirect ownership

  • Ability to impact and influence others, in order to help inform the organization change required to deliver the future state operating model and execute a new customer strategy and plan

  • Experience working across products, channels and LOBs to facilitate execution and is well respected across teams

  • Strong management skills, including the ability to prioritize and delegate work, meet deadlines and budgets and effectively address issues to keep programs on track

  • Strong interpersonal skills, with demonstrated ability to work collaboratively in teams; Flexible, adaptable with demonstrated ability to navigate in ambiguous circumstances

  • Excellent communication, presentation and facilitation skills

Posting Date: 09/20/2018

Location: Wilmington, DE, BRACEBRIDGE II, 1020 N FRENCH ST, Boston, MA, 100 FEDERAL ST (MA5100), Charlotte, NC, BANK OF AMERICA CORPORATE CENTER, 100 N TRYON ST, - United States

Travel: Yes, 15% of the time

Full / Part-time: Full time

Hours Per Week: 40

Shift: 1st shift

upload resume icon
See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Marketing Programs Dev Mgr II

Bank Of America Corporation

Posted 1 week ago

VIEW JOBS 1/4/2019 12:00:00 AM 2019-04-04T00:00 Job Description: Serve as the relationship manager for the lines of business and program leads supported by the Content Marketing Center of Excellence. Drive annual content planning in support of GWIM (ME, ML, PBIG, UST, IR); customize approach based on Marketing team needs and budgets. Responsibilities: * Serve as overall orchestrator for the CMCoE in support of GWIM * Drive weekly GWIM Audience Lead/Editorial team status with Lead Editor * Oversee GWIM Content Programs in support of Plans * Provide input to all GWIM Program work in flight (planning reviews/ input, creative reviews) * Ensure content efforts support program KPIs * Help reconcile issues * Oversee annual GWIM Content Marketing budgets, manage agency relationships, draft annual and interim SOWs, reconcile issues * Drive weekly routines with other GWIM Audience Leads to help reconcile issues, provide input/guidance, assess resource capacity, foster transparency and connectivity amongst programs * Drive monthly GWIM/Consumer/Enterprise Audience Lead forum to foster transparency and connectivity amongst programs * Provide guidance and input into CMCoE Operational exercises – resource capacity, team workflows/process * Support Marketing leadership updates, participating in governance routines and planning or QBRs Requirements: * BA Required * Microsoft Office Suite– PowerPoint and Excel proficiency required 3+ years of related experience in the following areas: * Program and relationship management experience * Experience in content marketing programming preferred * Experience with workplace software (PPT; Excel; etc) to draft visual plans and strategies * Team leadership and management experience, including agencies and employees Posting Date: 01/03/2019 Location: Boston, MA, 100 FEDERAL ST (MA5100), Pennington, NJ, HOPEWELL BLDG. 1, 1100 AMERICAN BLVD, Charlotte, NC, BANK OF AMERICA CORPORATE CENTER, 100 N TRYON ST, - United States Travel: Yes, 20% of the time Full / Part-time: Full time Hours Per Week: 40 Shift: 1st shift Bank Of America Corporation Charlotte NC

Marketing Program Dev Mgr II

Bank Of America Corporation