Marketing Product Manager - Evernorth Payer Solutions(Hybrid)

THIS POSITION IS A HYBRID ROLE BASED OUT OF BLOOMFIELD, CT.

Payer Solutions wholesales various solutions to Payers, including Third Party Administrators (TPAs), health plans and insurers.

The atmosphere is more entrepreneurial in nature, requiring creative problem-solving, innovation and the ability to effectively set priorities based on conflicting resource availability and customer needs. The ability to function independently and work effectively with various matrix partners and teams is critical. Successful candidates will be able to work effectively in a rapidly evolving environment.

General Description

Lead strategic product development and management that supports the segment value proposition and membership growth goals. Lead market and segment analysis, product definition, competitive assessment and pricing strategies, ensuring that products deliver superior value to customers. Monitor the market and adjust product offerings, pricing, promotion, and packaging based on market conditions, competitive landscape, and market feedback.

Success will be achieved through strong, proactive partnerships with areas such as Network/Provider Contracting, Segment/Sales Leaders, Pricing, Finance, Marketing, Product, Sales/Sales Operations and Service Operations. Results will be measured in the growth, persistency and earnings of the segment as well as individual business case objectives.

Position is individual contributor role but candidate must have both a Market and a P&L orientation with well-developed matrix management, analytical and influencing skills to accomplish set objectives.

Core Responsibilities

• Lead development of near term/short term new product planning as well as long term product strategy and vision as well as segment product owner/subject matter expert for assigned products.

• Must understand and be able to apply key macro trends, environmental forces and company strengths and weaknesses and assess their impact on our strategy.

• Works closely with business leadership to develop business case justification for new products/or features including financial justifications and ROI analysis to drive resource and investment decisions

• Execute on strategic plans by designing tactical approaches to achieve product delivery, including operational components

• Craft product messaging, positioning and differentiation strategies for existing and new products and effectively communicate value proposition and business value to key customers and the market.

• Develop tools, training, and communications specific to this unique buying cohort; facilitate training as necessary

• Partner with Marketing to support development of marketing collateral to drive growth, including value proposition messaging, incentive programs/marketing campaigns, and product standards

• Define requirements for new product integration projects and enhancements to existing products

• Work closely with Sales and Proposal area to support RFP responses and client presentations

• Specify segment requirements for current and future products by conducting market and competitive research supported by strong enterprise relationships.

• Solve non-standard product requests via the Exceptions Review Committee, balancing needs for growth with efficient operations, service, and enterprise and product strategy.

• Assist the Sales and Service teams troubleshooting service issues, helping to root cause, and driving best practices

• Occasionally may be required to be the SME at client meetings

Qualifications and Abilities:

• Bachelors degree and 5+ years experience in insurance industry preferred

• Technical understanding of product and customer requirements along with ability to organize large and small scale product development and management initiatives.

• Understanding of financial, marketing, and strategy concepts a plus

• Strong communication skills with ability to convey complex and technical information in an understandable way

• Ability to analyze complex information and draw relevant conclusions

• Ability to foster collaboration with internal partners that support product development and management

• Ability to think strategically, drive results and implement tactically

• Is able to re-prioritize often and quickly shift gears between projects

• Strategic and creative thinker with ability to think outside the box and translate strategies and customer insights into actions/requirements/implementation

• Strong presentation skills

Preferences:

• Prior client facing experience a plus

• Expert knowledge of the healthcare industry and the Payer Segment (Third Party Administration)

• Expertise in the Cigna organization, business processes and workflows to facilitate execution of initiatives.

If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

About Evernorth Health Services

Evernorth Health Services, a division of The Cigna Group, creates pharmacy, care and benefit solutions to improve health and increase vitality. We relentlessly innovate to make the prediction, prevention and treatment of illness and disease more accessible to millions of people. Join us in driving growth and improving lives.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.

The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.