Essential Functions Statement(s)
Control over 500 lead generating programs to ensure valuable metrics are captured across all marketing channels. Measure, interpret and evaluate actions for desired results.
Lead in composing marketing programs, communicate and the appropriate execution.
Present recommendations to marketing managers on data segmentation and lead generation strategies.
Amend current lead nurturing, lead scoring, and lead processes.
Assemble, build and maintain dashboards and reports, from campaign to pipeline, reporting to measure marketing performance.
Maintain lead data integrity in Pardot through its integration with Salesforce.com.
Procure and import data from outside sources and ensure it is properly segmented for targeting purposes.
Collaborate on process and standardization with Marketing Operation Specialist
Execute on marketing programs as needed
Provide general marketing operations support as needed
Education: Bachelor's Degree (four year college or technical school) Required, Field of Study: Business, marketing, economics, computer science, statistics or related field
Experience: 3 plus years of experience in marketing automation (Pardot preferred), lead/data management, marketing campaign execution, marketing analytics, general marketing or similar experience. Some HTML coding experience is a plus.
Interests: Learning Pardot and light HTML coding.
Experience in the technology and/or healthcare industry is a plus.
NextGen Healthcare believes in strength through diversity. We are an equal opportunity workplace and an affirmative action employer supporting Diversity, Disabled, and Protected Veterans. Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, gender identity, disability or veteran status.
To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions.
Because NextGen Healthcare believes in providing a safe work environment, we conduct background checks as part of our hiring processes.
Why not work somewhere better? The road to better starts with a single step. Join us on our relentless quest to improve the lives of those who practice medicine and those they care for. Our goal? Healthier patients, happier providers and happier employees. Please visit our website at: www.nextgen.com .
Supports the development and execution of a broad range of marketing programs to foster new business growth, client retention, brand awareness and improved profitability.
795 Horsham Road, Horsham, Pennsylvania 19044