Marketing Operations Specialist

Iland Houston , TX 77020

Posted 6 months ago

iland has an exciting opportunity for a Marketing Operations Specialist. You will assist with email systems (Pardot), digital advertising, analytics and reporting. You will develop landing pages, forms and drip campaigns to support marketing and sales, pull segmented lists, and maintain an email overview report for each system as well as consult and assist with PPC campaigns and all digital advertising efforts. This is a full-time position based in our Houston, TX headquarters.

Responsibilities

  • Administer and manage Pardot

  • Be the point person for pulling segmented lists

  • Manage lists

  • Work to develop and maintain list data integrity and list hygiene processes
  • Work to develop ongoing requalification programs and automation in compliance with IT rules and data retention and data hygiene policies

  • Develop programs and automation to help grow leads for publishing activities

  • Develop programs and automation to help build user profiles for better segmentation

  • Forms for publishing

  • Develop and maintain forms for events, shows, booklets, newsletters, webinar leads, etc.
  • Forms for advertising
  • Develop and maintain lead forms for sales of custom solution products (booklets, posters, etc.)
  • Landing Pages
  • Develop and maintain landing pages for marketing efforts
  • Maintain Email Overview Report
  • Report on publishing email groups, list growth, monitor for problem areas with deliverability, spam filters, bounces, list churn, etc.
  • Run meetings to present reports to key staff and make recommendations for campaign modifications

  • Manage external PPC agency

  • Track, report, and analyze PPC initiatives and campaigns in partnership with agency

  • Direct agency to manage all social media advertising campaigns.

  • Responsible for working with Creative Director to maintain brand consistency throughout all advertising mediums.

  • Present digital ad campaign results to leadership communicating successes, inconsistencies, underperformance, or any other campaign related metrics

  • Optimize ad copy and landing pages for conversion

  • Continuously improve PPC performance through testing, leveraging campaign analytics

Requirements

  • Bachelor's degree in related discipline required

  • 3-5 years' experience and a demonstrated track record of accomplishment in marketing automation and digital advertising

  • Experience using Pardot and CRM systems (i.e. Salesforce)

  • Experience with programming and coding languages (i.e. HTML, SQL, amscript, java, etc.)

  • Experience with databases and reporting tools (i.e. Tableau, Excel)

  • Experience with web analytic programs (i.e. Adobe, Google)

  • High level understanding of email marketing laws & best practices (i.e. CANSPAM, GDPR, CASL)

  • Highly organized and self-motivated; able to manage and prioritize multiple projects

  • A results-driven individual that feels personally accountable and thrives on success

  • A master at explaining performance to internal stakeholders, taking time to educate and provide actionable insights

  • Strong experience with Google Ads (search and display), Facebook Ads, and LinkedIn Ads

  • Ability to understand our products, industry, competition, and buyer personas

  • Strong analytical, problem-solving, and decision-making skills

  • Ability to work independently and as part of a team

  • Strong written and verbal communication skills

Benefits

  • Competitive Salary

  • Bonus Plan

  • 401k Plan with Company Match

  • Stock Plan

  • PPO Healthcare Insurance Plan

  • Dental Insurance

  • Vision Insurance

  • Life Insurance

  • Short-Term Disability Insurance

  • Long-Term Disability Insurance

  • Paid Vacation & Holidays

About iland

iland has been in business for over 20 years and is an industry leader in the areas of Secure Disaster Recovery as a Service (DRaaS), Secure Cloud Backup (BaaS), and Secure Infrastructure as a Service (IaaS). We provide an exciting, fast-paced environment that has been recognized by these industry leaders and more:

  • Gartner Magic Quadrant Disaster Recovery as a Service Leader: 2016-2018
  • Zerto Service Provider of the Year: 2016 & 2017
  • Veeam Innovation Award Winner: 2018 & 2019
  • Veeam Service Provider of the Year: 2016
  • The Forrester Wave Leader DR-as-a-Service Providers: 2017
  • Houston Business Journal #1 Best Place to Work: 2012, 2013, 2016, 2017
  • Nine Lives Media Inc. Talkin' Cloud 100: 2011, 2012 & 2013
  • Houston Business Journal Houston Fast 100: 2012 & 2013
  • Cisco Cloud Managed Service Provider (Cisco Powered)
  • VMware Global Service Provider Partner (VSPP) of the Year: 2010-2012
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Marketing Operations Specialist

Iland