Marketing Operations Specialist

Blackline Systems Woodland Hills , CA 91367

Posted 2 months ago

Responsibilities:

  • Advise, build, deploy, track and report on all types of marketing campaigns - nurture, webinar, content, events, lead scoring, etc.

  • Act as an internal advisor/expert on B2B demand generation campaign set up and best practices

  • Build and execute complex campaign requests per the needs of internal marketing partners

  • Work with campaign managers to analyze the performance of programs - lead scoring rules, campaign performance and optimization of lead flows

  • Manage individual project requests from intake to deployment using best practice project management skills

  • Continuously improve data intake including list cleansing, list uploads and overall marketing database hygiene.

  • Monitor lead creation and flows within Marketo and Salesforce

  • Manage vendors and 3rd party integrations with Marketo

  • Perform other duties as assigned

Qualifications:

  • 1 year in demand generation/marketing operations

  • 1 year of hands-on experience working with various marketing and sales platforms: Marketo and Salesforce.com experience required

  • B2B marketing background with experience in marketing automation, lead processing (including lead scoring), marketing database, and email compliance

  • Excellent planning and project management skills

  • Ability to look ahead to meet regular deadlines and predict and prevent last minute fires

  • Demonstrated strong Marketo skills

  • Ability to work cross functionally

  • High attention to detail with high volume output

  • Must be highly driven and self-motivated for a fast-paced evolving environment

  • BA/BS in marketing, business or computer science

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Marketing Specialist Personal Risk

USI

Posted 4 weeks ago

VIEW JOBS 5/2/2020 12:00:00 AM 2020-07-31T00:00 General Description: The Premier Marketing position will be responsible for the market evaluation and placement of new business, as well as re-marketing of existing Premier Accounts. This position requires extensive underwriting knowledge of the affluent / HNW carrier markets with the ability to evaluate and negotiate terms in the best interest of our clients with highly complex insurance or risk management needs. The position will establish and maintain strong, productive relationships with management, producers, and carriers. Responsibilities: * Review and analyze insurance submissions (coverage, limits, deductibles, retentions, classifications, et al) for new and renewal business; recommend improvements to strengthen insurance coverage. * Market submissions to carriers, including application preparation, loss analysis and other pertinent information for professional, quality new and renewal submissions. Submit to eligible and appropriate carriers and follow-up to ensure timely receipt of quotes. * Analyze and compare carrier quotes for proper coverages, terms and conditions. * Communicate and build rapport with insurance company underwriters and brokers to obtain insurance quotes and negotiate pricing, terms and conditions. * Respond to underwriters' questions in a timely and professional manner. * Prepare new business proposals including program recommendations and other presentation documents to assist sales efforts of Personal Risk Specialists. * Maintain a high degree of accuracy in agency management and document management systems. * Collaborate with Personal Risk Specialist and Client Advisors to ensure marketing expectations are being met, agency procedures are followed and marketing activities are adequately documented in agency management system. * Complete other related duties as assigned. Knowledge, Skills and Abilities: * 5 years' experience in Personal Risk Property & Casualty Insurance along with comprehensive understanding of all Property & Casualty insurance coverages, underwriting and rating concepts. * College degree preferred, but not required. * Must hold state Property & Casualty insurance license or willing to obtain one within an agreed upon timeframe. * Hold an industry designation such as ARM, CIC, CPCU or expected to further industry knowledge through courses with intent to pursue an industry designation. * Strong written, oral and interpersonal communication skills. * Knowledge of Sagitta/WorkSmart preferred, but not required. * Ability to work in a fast-paced environment with minimal instruction and a high degree of accuracy. * Sets priorities and manages work flow to ensure efficient, timely and accurate processing of transactions and other responsibilities. * Ability to work in a team environment. * Keep informed regarding industry information, new product information, legislation, coverages and technology to continuously improve knowledge and performance. * Interact with others effectively by utilizing good communication skills, cooperating purposefully and providing information and guidance, as needed, to achieve the business goals of the company. #LI-JC2 GLDR Job ID: 20039 USI Woodland Hills CA

Marketing Operations Specialist

Blackline Systems