Marketing Operations Specialist

Blackline Systems Woodland Hills , CA 91367

Posted 2 months ago


  • Advise, build, deploy, track and report on all types of marketing campaigns - nurture, webinar, content, events, lead scoring, etc.

  • Act as an internal advisor/expert on B2B demand generation campaign set up and best practices

  • Build and execute complex campaign requests per the needs of internal marketing partners

  • Work with campaign managers to analyze the performance of programs - lead scoring rules, campaign performance and optimization of lead flows

  • Manage individual project requests from intake to deployment using best practice project management skills

  • Continuously improve data intake including list cleansing, list uploads and overall marketing database hygiene.

  • Monitor lead creation and flows within Marketo and Salesforce

  • Manage vendors and 3rd party integrations with Marketo

  • Perform other duties as assigned


  • 1 year in demand generation/marketing operations

  • 1 year of hands-on experience working with various marketing and sales platforms: Marketo and experience required

  • B2B marketing background with experience in marketing automation, lead processing (including lead scoring), marketing database, and email compliance

  • Excellent planning and project management skills

  • Ability to look ahead to meet regular deadlines and predict and prevent last minute fires

  • Demonstrated strong Marketo skills

  • Ability to work cross functionally

  • High attention to detail with high volume output

  • Must be highly driven and self-motivated for a fast-paced evolving environment

  • BA/BS in marketing, business or computer science

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Marketing Operations Specialist

Blackline Systems