Marketing Operations Manager

PlanHub is a preconstruction marketplace and project management platform helping general contractors, subcontractors, and suppliers connect and grow their businesses. Built for tradesmen in mind, PlanHub is designed around the user workflow to help boost productivity, maintain deadlines, increase revenue, and create relationships for general contractors, suppliers, and subcontractors. Easily post projects or submit bids with anytime-anywhere collaboration for every commercial construction trade.

Our PlanHub family has grown and evolved over the past 10 years, and we have no intentions of slowing down. Our employees are our success, and we foster a dynamic workplace culture that attracts talent, drives engagement, increases performance, invests in employees' career development, all while having fun doing it! So, if you have that entrepreneurial spirit, are innovative, passionate about what you do, and are driven by the need to stretch yourself to make an immediate business impact, all while learning and growing as part of a great team, join us!

The Marketing Operations Manager will be responsible of the management of MarTech, vendors, and end-to-end management and optimization of technical marketing processes.

What you'll be doing:

• Managing marketing automation and analytics platforms (Sendgrid, GA, Hubspot, ZoomInfo, Zapier) and CRM (Hubspot).

• Ensure MarTech platforms are integrated and utilized effectively for accurate funnel reporting, financial planning and budget management.

• Maintain and improve processes that ensure campaign and lead management best practices, allowing for flexibility and responsiveness.

• Manage UTM parameters and other ways to track data from one system to another.

• Uncovering trends, identifying KPIs, and performing hypothesis testing.

• Compiling data, offering insights, and providing recommendations to improve future marketing campaigns.

• Creating and maintaining a unified taxonomy to ensure consistent data across marketing activities.

• Monitoring campaign performance and optimizing as needed.

• Fulfilling requests for reports, revenue tracking information, and other metrics to quantify the business impact of marketing activities.

What you'll need to be successful:

• Bachelor's degree in marketing, communications, or related discipline, required.

• 5+ years of B2B SaaS environment marketing experience.

• To excel in this role, you'll thrive in managing uncertainty and embracing the ever-evolving landscape of rapid directional shifts.

• Self-starter with a creative, goal oriented, growth mindset - someone who is always working to learn, grow, and find new ways to promote our product and company culture.

• Team player who enjoys collaborating and building relationships within the marketing team and cross functionally.

• Critical thinking and complex problem solving, understanding external customer and internal challenges, evaluating various approaches and implementing solutions

• Proven experience developing and implementing integrated marketing plans and campaigns.

• Strong stakeholder management capabilities

• Excellent verbal, written, visual/presentation and communication skills. Ability to quickly create content including emails, website copy, blogs, videos, social content and more.

• Ability to work with deadlines.

• Ability to work independently and with limited oversight to accomplish objectives and evaluate results.

• Strong knowledge of marketing and advertising best practices.

• Expertise and proficiency in marketing automation platforms, CRM solutions, email marketing, social media, and SEO/SEM campaigns.

• Experience working with agency/client partners.

What's in it for you:

• An excellent benefit package, including medical, dental, vision and life insurance

• 401(k) plan with company match

• Generous flexible paid time off

• The ability to give back to your community through volunteer opportunities

• Career growth and progression

This position will be a remote position within the United States. Occasional trips to our West Palm Beach, FL office, may be required.