Marketing Operations Manager

About OpenSesame

OpenSesame unlocks the potential of every individual. We help companies develop into the most productive and admired workforces through a diverse and comprehensive set of learning content.

We are at a pivotal time in our growth as we diversify how we drive revenue. We've expanded our product offering dramatically and have growth in both direct and indirect revenue teams.

Our growing network of partners is a vibrant channel. Our customer base has high satisfaction ratings, and there is room to grow our retention even more. We need a marketing operations manager to drive our lead-to-revenue machinery to the next level of growth.

www.opensesame.com/about

About Our Marketing Team

We have an energetic new CMO and marketing leadership team that is focused on driving growth, impact, and efficiency. This is an opportunity to make a career impact for the right candidate.

Our team is vibrant, lean, and full of creativity. We need a marketing operations manager to help us harness all this power into the lead-to-revenue machine that will get us to our next stage of growth.

We need "all the things" - the right technology deployed in a best-practice way, a data-driven and experimental approach, a focus on efficiency, and an eye on compliance. All of the elements of excellence for revenue operations.

Why Join Us:

• Impactful Mission: Drive significant enhancements in our marketing operations that directly impact business growth.

• Innovation: Lead critical audits and implementations within our marketing technology landscape.

• Collaboration: Collaborate with teams across marketing, sales, IT, and more to streamline processes.

• Professional Growth: Gain invaluable experience and continuous opportunities for professional development in marketing technologies and data management.

• Unique Culture: Contribute to a culture of continuous improvement and strategic insight, focusing on data integrity and operational excellence.

The Role: Marketing Operations Manager

As the Marketing Operations Manager, you will oversee the integration of technology and process. This includes leading our marketing technology stack, obsessing over our funnel processes and workflows, ensuring data integrity, and maintaining compliance with marketing privacy laws.

This role is highly cross-functional and collaborative.

Key Responsibilities and impact expect in 2024:

• Data Management Strategy: Enhance data integrity and market reach, manage the marketing database strategy, and ensure compliance.

• Marketing Technology Roadmap: Review and optimize our marketing technology stack to align with future goals for scale and efficiency

• Cross-functional Collaboration and Reporting (ongoing): Engage with go-to-market stakeholders to lead, align, and enhance lead-to-revenue processes. Review our reporting portfolio, prune and add new insights.

• Operational Strategy and KPI Focus: Take ownership of marketing attribution and tracking, focusing on KPIs like funnel conversion rates.Campaign Operations Support: Provide daily hands-on support and team coaching on campaign operations, including architecture, lead management, and segmentation.

Performance-Based Objectives, first 120 days:

• Acclimate to our marketing operations, technology tools, and existing processes, including hands-on campaign ops execution.

• Review our technology stack, establish relationships with external vendors and internal stakeholders. Ensure our compliance and governance is industry best practice. Assess our operational strategy for marketing attribution, tracking, and reporting, including defining requirements for lead source, tracking methodologies, and UTMs.

• Establish new processes and train teams, integrating strategic changes across marketing operations. Provide ongoing, hands-on support of campaign operations execution. Focus on key performance indicators (KPIs) such as funnel conversion rates, funnel velocity, integration errors, and database health to drive operational improvements and increase agility and performance.

• Achieve full control over all marketing operations management tasks. Successfully maintain all newly implemented systems and strategies, ensuring they are fully aligned with our business objectives and continue to optimize for peak performance.

• Recommend enhancements to our current strategy to support international growth, particularly in EMEA.

While we don't specifically require experience with the following technologies, we want you to know that we have a modern technology stack, and your job will be to continue evolving our pipeline-generating machine. We have been consolidating and streamlining our platforms; your job will be to come in and continue to evolve our best practice deployment for scale.

Our marketing technology stack today includes Salesforce, Hubspot, Outreach, conversational marketing (Drift or Qualified), data sources including ZoomInfo, analytics such as Looker and FullCircle, partner enablement including PartnerStack and Crossbeam, and direct marketing using postal. There is no shortage of investment, but is it the right strategy for future scale? That's up to you.

We are looking for specific examples from your previous experience that prove you can do this job successfully. We want you to advance your career and are looking for someone excited by this challenge, knowing they can lean on the leadership team around them for growth.

Compensation: The pay range for this position is generally between $130,000-$150,000 per year and depends on experience.

At OpenSesame, we offer a comprehensive benefits package to employees upon hire, including professional development, ISOs, health insurance, 401(k) matching, and paid time off. We carefully consider a wide range of compensation factors, relying on market data to determine compensation and consider your specific job family, background, skills, and experience. We prioritize pay transparency, fairness, and equity to create a positive and inclusive work environment, regularly reviewing our compensation practices to align with our values and goals.

Location: This position can be based anywhere in the U.S. All positions will require up to 30 days of travel per year for company-wide events (typically January, May, and September). Senior Management and Leadership Team members will require up to 35 travel days.

Performance-Driven: We're looking for self-starters with a track record of delivering excellent results, but we're highly selective about who we hire. We don't focus on typical job requirements; instead, we're interested in specific examples from your past experiences.

Equal Employment Opportunity: OpenSesame is an Equal Employment Opportunity and Affirmative Action employer that values and welcomes diversity.

We do not discriminate on the basis of various legally protected characteristics, including criminal history, and strive to provide reasonable accommodations to qualified individuals with disabilities. We prioritize safety and security and may use your information accordingly, and you can contact us for assistance or accommodations during the job application process. For more information on our Diversity, Equity, and Inclusion initiatives, click here.

CPRA (California Candidates): When you submit your application, OpenSesame may collect and use your personal information in accordance with our privacy policy and the CPRA. This may include personal details and employment history, and will only be used for employment-related purposes.

We may share this information with third-party service providers, but we will not sell it to third parties. If you have any questions or concerns, please contact us, and for more information on your rights under the CPRA, refer to our privacy policy or the California Attorney General's website.